Social Media Manager (Beauty)

Location: Woodbury, Minnesota, United States; hybrid work model with remote Fridays and on-site work Mondays through Thursdays at the Boca Raton, Woodbury, or Seattle offices.

Salary: $70,000–$80,000 per year.

Company

Purpose Brands is the parent company of Orangetheory, hirify.global, Waxing the City, and The Bar Method.

What you will do

• Lead Waxing The City’s organic social strategy and execution across Instagram, TikTok, Pinterest, and Facebook.
• Create, edit, write, and publish platform-specific video, graphics, photography, and copy.
• Develop social-led campaigns, creative briefs, content calendars, influencer collaborations, and cross-channel content packages.
• Lead the strategy and business case for expanding the brand to YouTube Shorts and long-form content.
• Oversee community management and help develop ambassador and partnership campaigns.
• Deliver performance reports, channel audits, optimization plans, and recommendations focused on non-follower reach and discovery.

Requirements

• 5–7 years of experience in social media or digital content roles, with proven success building breakthrough brand presences.
• Deep knowledge of Instagram, TikTok, Pinterest, Facebook, and YouTube, including best practices and emerging trends.
• Strong creative skills in video production, copywriting, and social editing.
• Proven ability to create content that connects with communities and drives measurable engagement.
• An analytical mindset and experience translating performance data into insights and action.
• Experience collaborating cross-functionally and comfort working in fast-paced, evolving social environments.

Nice to have

• Experience with beauty, self-care, wellness, or service-based brands.
• Experience with multi-location or franchise brands.

Culture & Benefits

• Hybrid work environment with remote Fridays and on-site office days Monday through Thursday.
• Medical, dental, and vision coverage, life and disability insurance, and mental health benefits.
• Unlimited time off, paid holidays, and flexible Fridays between Memorial Day and Labor Day.
• 401(k) savings plan with 4% matching.
• Coaching and therapy sessions, brand discounts, reimbursements, in-house workout facilities, and professional development opportunities.
• Workplace commitment to diversity, equity, inclusion, employee engagement, and community support.