Developer Lifecycle Marketing Manager

Location: Remote within the United States or Canada; employees must work from their home country and be available for occasional in-person travel.

Annual base salary: $133,000–$186,000 USD for US-based roles; $125,000–$175,000 CAD for Canada-based roles, plus benefits, equity, and applicable incentives.

Company

hirify.global develops cybersecurity products including an enterprise password manager and Unified Access Management platform for secure identity, application, and device access.

What you will do

• Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels.
• Partner with Developer Relations to connect events, talks, and social activity with calls to action, tracking, landing pages, and nurture programs.
• Design lifecycle programs for onboarding, activation, adoption, re-engagement, and expansion across email, in-product messaging, and community channels.
• Define activation milestones such as a first API call, successful build, or integration, and segment messaging by behavior, role, language, technology stack, and source.
• Own Developer Hub strategy, messaging, and conversion across product, community, and events pages; continuously test copy, calls to action, page structure, and signup flows.
• Write or direct tutorials, quickstarts, sample applications, changelogs, and email content; report on the funnel from first touch through activation and retention.

Requirements

• 4+ years of experience in developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-facing product.
• Proven experience building lifecycle programs that improved activation and retention with measurable results.
• Hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable, and product analytics tools such as Amplitude, Mixpanel, or PostHog.
• Experience owning or substantially improving website conversion performance, including A/B testing.
• Strong writing skills and an understanding of what developers find useful and credible.
• Ability to work with engineers and developer advocates and understand APIs, CLIs, SDKs, and documentation; developer experience is not required, but the product must be testable independently.
• Ability to work independently and communicate clearly in a remote, asynchronous team.

Nice to have

• Experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs, SQL, HTML, CSS, scripting, SEO, docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn.

Culture & Benefits

• Remote-first work environment with a collaboration-focused, transparent, feedback-oriented culture.
• Occasional travel for department offsites, team meetings, and customer or industry events.
• Health, dental, retirement benefits, generous paid time off, parental leave top-ups, and paid volunteer days.
• RSU program for most employees, retirement matching, a free hirify.global account, and peer-to-peer recognition.
• AI tools may be used responsibly during the application process, but live interviews must be completed without AI assistance.

Hiring process

• Successful applicants complete a background check that may include employment, reference, education, criminal, social media, and credit history checks where legally permitted.
• Accommodation is available throughout the recruitment process.