Senior Product Marketing Manager, Growth (AI)

Location: Remote, United States

Salary: $180K–$220K annual base, plus equity and benefits

Company

hirify.global is a customer context layer for product teams that consolidates customer feedback, structures it with an adaptive taxonomy, and helps teams decide what to fix next.

What you will do

• Own the weekly product launch calendar with product, including positioning, audience, launch tier, timing, launch stories, release notes, announcements, demo scripts, and social copy.
• Prepare sales and customer success for launches with talk tracks, demo flows, objection handling, and audience guidance.
• Drive post-launch feature adoption through targeted email and in-app campaigns, measuring adoption and pipeline rather than impressions.
• Define activated-account criteria and build the PLG onboarding journey across email and in-app experiences, including welcome sequences, checklists, tooltips, empty states, and behavioral nudges.
• Create product enablement such as setup guides, walkthrough videos, templates, and example workflows, while partnering with product and design on onboarding.
• Own activation and adoption metrics, define funnels, run experiments, report results weekly, and identify accounts ready for sales handoff.

Requirements

• Product marketing experience for AI products at B2B software companies, demonstrated through a portfolio.
• Strong practical use of AI tools such as Claude, including building AI-supported workflows for activation analysis, onboarding prototyping, lifecycle copy, and launch asset production.
• Ability to explain how an AI feature works, where it falls short, and why buyers should trust it.
• Experience building a PLG activation or onboarding program with measurable impact on a metric.
• Experience owning product launches from planning through post-launch adoption at a weekly or near-weekly cadence.
• Hands-on experience with lifecycle and in-app tools such as Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon.
• Comfort with product analytics tools such as PostHog, Amplitude, or Mixpanel, including defining funnels, reading cohorts, and setting up experiments.
• Clear, concise writing and the ability to turn dense product specifications into concise communication for product managers.
• Creative, questioning, problem-solving approach; customer focus; and a track record of cross-functional collaboration with product, design, sales, and customer success.
• Required portfolio showing at least one product launch with its plan, assets, enablement, and subsequent adoption results, plus at least one activation or onboarding program with before-and-after metrics.

Nice to have

• Experience marketing to product managers, product engineers, or developers at AI-native companies.
• Experience at an early-stage company where product marketing was a team of one or two.
• Ability to create product videos, including demos, walkthroughs, and short explainers.
• Familiarity with customer feedback, product analytics, or developer tools.

Culture & Benefits

• Autonomy and ownership in shaping an early-stage startup.
• Competitive salary, early-stage startup equity, and comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan.
• Generous vacation policy and maternity and paternity leave.

Hiring process

• Submit a portfolio in a slide deck, video, website, or another format showing launch and activation or onboarding work.
• Confidential work may be redacted and explained during the process.