Staff Product Manager (Customer Authentication)

Location: Hybrid; report to the Warren, Michigan or Mountain View, California office at least three times per week. GM does not provide immigration-related sponsorship for this role.

Salary: $134,700–$245,00 base salary range; bonus potential may apply.

Company

hirify.global develops vehicles, connected services, software, battery systems, safety features, and customer experiences for the automotive industry.

What you will do

• Define and own the authentication product vision, strategy, roadmap, delivery plans, milestones, dependencies, and executive updates across web, mobile, vehicle, and dealer experiences.
• Lead progressive passwordless authentication, including passkeys using FIDO2/WebAuthn, biometrics, mobile-app-to-vehicle handoff, mobile number identity, persistent re-authentication, and adaptive or risk-based authentication.
• Analyze market trends, competitive benchmarks, FIDO Alliance standards, NIST guidelines, GDPR, and CCPA to guide authentication strategy.
• Partner with product, engineering, IAM/cybersecurity, UX/design, human factors, testing, legal, privacy, safety, program management, and vehicle teams.
• Define authentication KPIs and SLOs, including sign-in success, sign-in duration, passkey adoption, MFA enrollment, fallback usage, and authentication errors.
• Lead threat modeling, security design reviews, privacy-by-design decisions, phishing resistance, credential-stuffing protection, and account-takeover prevention.

Requirements

• 7+ years of product management experience in digital products, connected services, software platforms, or complex customer experiences.
• At least 3 years of experience in automotive, in-vehicle interfaces, human-machine interaction, identity, authentication, privacy, cybersecurity, or related products.
• Experience translating customer research, privacy requirements, security considerations, and technical constraints into product strategy and detailed product plans.
• Experience leading teams across product, engineering, user experience, human factors, testing, legal, privacy, security, safety, and program management.
• Experience managing roadmaps, priorities, dependencies, and launch execution.
• Strong understanding of customer identity, account relationships, authentication, authorization, personalization, consent, and data privacy.
• Excellent written and verbal communication skills, including explaining complex technical and policy topics to executives, designers, engineers, legal partners, and customers.
• Ability to influence, resolve conflict, build consensus, and drive outcomes in a complex organization.
• Data-driven decision-making skills using success measures, product usage data, research, and customer insights.

Culture & Benefits

• Hybrid work with a minimum of three office days per week.
• Health, dental, vision, HSA, FSA, retirement savings, sickness and accident benefits, life insurance, paid vacation and holidays.
• Tuition assistance, employee assistance, and GM vehicle discounts.
• Eligibility for a company vehicle evaluation program after a successful motor vehicle report review; participants generally must purchase or lease a qualifying GM vehicle every four years.
• Employment is subject to applicable pre-employment screening and role-related assessments where required.

Hiring process

• Applicants may be required to complete role-related assessments and pre-employment screening.
• Applicants who need an accommodation may contact GM Careers.Accommodations@GM.com or 1-800-865-7580 and should include the requested accommodation, job title, and requisition number.