Lifecycle & CRM Lead (Fintech)

Location: Argentina, remote; Conditions: Córdoba. Currently fully remote, with a future transition to a hybrid setup.

Company

hirify.global is a hyper-growth Series C fintech building an AI-powered conversational financial platform for Latinos in the US, including remittances, credit, savings, and wallet services powered by real-time infrastructure and crypto rails.

What you will do

• Own the end-to-end lifecycle strategy across signup, first transaction, repeat usage, activation, retention, reactivation, cross-sell, and long-term customer value.
• Grow LTV, transaction frequency, retention, product adoption, and share of wallet while managing the incentives strategy and budget.
• Build experimentation programs using control groups, holdouts, segmentation, and incremental measurement.
• Lead and develop the Lifecycle & CRM team, including ownership, operating rhythms, standards, reporting, and roadmap.
• Govern and optimize communications across WhatsApp, email, push notifications, and in-product surfaces.
• Partner with Product, Growth, Data, Brand, Operations, and regional teams to turn customer intelligence into product and growth opportunities.

Requirements

• Strong experience leading Lifecycle, CRM, Retention, or Customer Growth in a consumer business, ideally with high transaction frequency or recurring usage.
• Strong business judgment and ability to prioritize by customer impact, incremental value, cost, and scalability.
• Proven experience driving incremental growth across activation, repeat usage, retention, reactivation, and cross-sell.
• Strong understanding of incrementality and experimentation, including control groups, holdouts, uplift measurement, and causal thinking.
• Experience managing incentives and promotional budgets and distinguishing incremental behavior from subsidized activity.
• Deep expertise in segmentation, personalization, and lifecycle journey design across WhatsApp, email, push notifications, and in-product surfaces.
• Strong analytical mindset and experience partnering with Data teams on audiences, measurement frameworks, customer insights, and opportunities.
• Experience driving multi-product adoption, second-product conversion, cross-sell, and products per active user.
• Strong understanding of churn, retention, and reactivation dynamics, including programs to prevent churn and recover inactive users.
• Ability to convert behavioral data, campaign performance, customer research, and qualitative feedback into product and growth opportunities.
• Strong product judgment when deciding whether customer needs should be addressed through CRM or the product experience.
• Experience building and managing high-performing teams and working closely with Product, Growth, Data, Brand, and Operations.

Culture & Benefits

• Customer-focused, high-ownership environment with urgency, transparency, curiosity, and collaboration without ego.
• Competitive salary, initial stock options grant, and annual performance bonus.
• Health, dental, and vision plans.
• Continuous learning opportunities, unlimited PTO, and paid parental leave.
• Growth opportunities in a dynamic entrepreneurial environment.