Influence Manager (Influencer Marketing)

Location: London, United Kingdom

Company

hirify.global is an advertising and communications agency delivering influencer marketing programs for L’Oréal.

What you will do

• Develop and implement influencer marketing strategies aligned with L’Oréal brand objectives.
• Identify influencer segments and collaboration models, and manage influencer outreach, negotiation, contracting, onboarding, and creative briefings.
• Lead paid influencer campaigns from ideation through content delivery, product seeding, gifting, and performance analysis.
• Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider campaigns.
• Manage campaign budgets, maintain the influencer database, and report on KPIs, ROI, and optimization recommendations.
• Monitor cultural, social, platform, and beauty-industry trends and develop trend-led activations across Instagram, YouTube, TikTok, Snapchat, and emerging channels.

Requirements

• 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
• Strong understanding of influencer ecosystems, especially Instagram, TikTok, YouTube, Snapchat, and emerging platforms.
• Proven track record managing influencer campaigns from strategy through execution.
• Excellent relationship management, negotiation, and communication skills.
• Strong analytical and organizational skills with attention to detail.
• Familiarity with influencer marketing tools and platforms such as Traackr.
• Creative mindset with the ability to identify and leverage cultural and social trends.
• Experience with both paid and organic influencer programs, plus knowledge of mass-market and luxury beauty sectors.
• Passion for beauty, skincare, and cosmetics.

Culture & Benefits

• 12-month fixed-term contract with full-time hours and core working hours from 10am to 4pm.
• 25 days of annual leave plus one Volunteer Day.
• Bupa healthcare, life assurance, enhanced maternity, adoption, and shared parental leave.
• Flexible working model, 1.5:1 matching pension structure, and wellbeing support including up to £25 per month toward exercise membership.
• Season Ticket Loan and Cycle to Work Scheme.
• Inclusive equal-opportunity workplace with reasonable adjustments available; candidates eligible for the Disability Confident Scheme may request a guaranteed interview by completing the voluntary Equal Opportunities Questionnaire.