data analysissocial mediacompetitor analysisaudience researchsocial listeningstrategic storytellingdigital researchcommunity analysischannel audits
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Задачи описаны чётко и охватывают исследования аудитории и стратегию, но в агентстве проекты и приоритеты могут меняться от клиента к клиенту.
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Текст:
Hirify AI/Оригинал
TL;DR
Social Listening and Insights Manager (Social Listening/Audience Research): Uncovering audience behaviours, motivations, cultural tensions and emerging trends through social listening, audience intelligence, search data and community research with an accent on translating qualitative and quantitative findings into actionable strategies. Focus on leading channel audits, competitor and cultural analysis, identifying content opportunities, and developing insight-led recommendations and presentations for B2B and B2C brands.
Location: London, England, United Kingdom. Hybrid working with 2 days in the office per week.
Company
eight&four is a social and end-to-end content production agency delivering integrated, digital-first content and channel expertise for client brands.
What you will do
Conduct social listening, audience research and community research across forums, Reddit and other online platforms.
Analyse social, search and audience data to identify behaviours, motivations, emerging trends, cultural tensions and brand opportunities.
Lead social and digital channel audits, competitor analysis, category analysis and cultural analysis.
Translate audience intelligence into recommendations for social and channel strategies, creative briefs, content development, campaigns, content pillars and channel roles.
Monitor emerging trends, content formats, platforms and online communities, and analyse social content and campaign performance.
Prepare insight-led presentations and research findings while collaborating with the Audience Strategy Lead and creative, content, strategy and client teams on pitches, campaigns and strategic projects.
Requirements
3–5 years of experience in social, audience insights, social listening and digital research.
Strong hands-on experience in social listening, audience research, community analysis and channel audits.
Experience using Meltwater, Audiense, SEMrush, Glimpse, AnswerThePublic or similar tools.
Strong understanding of Reddit, online communities, social platforms and digital audience behaviours.
Ability to analyse qualitative and quantitative data, identify patterns and uncover insights beyond standard reporting.
Ability to translate audience research into meaningful insights and recommendations for content, creative and channel strategies.
Good understanding of social and digital channels, content formats and audience engagement across different platforms.
Experience working across B2B and B2C audiences.
Strong presentation, communication and strategic storytelling skills, with the ability to manage research and insight projects independently while collaborating with creative, content and strategy teams.
Culture & Benefits
Hybrid working with 2 days in the office each week.
Private healthcare and life insurance.
25 days or more of holiday.
Team mini-breaks in the UK and abroad, plus regular social events.
Open, engaged and inspirational culture.
Named in Campaign Magazine’s Best Places to Work for 8 consecutive years.
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