Director, Audience Development & Digital Marketing (Music)

Location: London, United Kingdom; the team meets in the London office Monday–Thursday, with remote work available on Fridays.

Company

hirify.global’s The Orchard supports artists and labels through music marketing, audience development, and digital distribution services.

What you will do

• Lead the development and execution of strategies that grow artists’ first-party fan audiences across email and SMS.
• Serve as the UK office point of contact for CRM and audience development, promoting best practices across internal and third-party tools.
• Develop scalable acquisition frameworks, campaign KPIs, benchmarks, case studies, and best-practice guidance across artists, genres, markets, and campaign types.
• Support innovative marketing campaigns and work with Paid Media to deploy advertising across Meta, TikTok, Google, Snapchat, Spotify, and other platforms.
• Identify artist and label development opportunities, coordinate internal departments and external services, and build digital and real-world fan activations.
• Identify campaign challenges, provide solutions, and keep release campaigns on track while managing changing priorities.

Requirements

• At least 5 years of audience development, digital marketing, fan acquisition, growth marketing, or related experience in the music industry or a similar field.
• Proven success developing, executing, and growing audiences through marketing campaigns.
• Passion for the music business and desire to build a career in the industry.
• In-depth understanding of social media platforms and current platform trends and updates.
• Understanding of digital service provider platforms and their use in music marketing campaigns.
• Strong proficiency with analytics tools for tracking and interpreting release performance, trends, and metrics.
• Excellent verbal and written communication skills, including liaison with artists, labels, internal teams, and external clients.
• Strong project management, organization, multitasking, prioritization, and deadline-management skills.

Nice to have

• Basic Photoshop, HTML, and video-editing software experience.
• Familiarity with Google Suite and project management software.

Culture & Benefits

• Fixed-term 12-month parental leave cover.
• Hybrid working with office attendance Monday–Thursday and remote work possible on Fridays.
• Professional growth and development opportunities in a global music community.
• Private medical cover, pension scheme, life assurance, income protection, music industry perks, and winter-break time off.
• Inclusive workplace supporting diversity, equity, and social impact initiatives.

Hiring process

• Applicants must be at least 18 years old and must agree to the privacy policy before submitting an application.