Director, Audience Development & Marketing Strategy (Music)

Location: London, United Kingdom. Office attendance is required Monday–Thursday; remote work is available on Fridays.

Company

hirify.global is a music company supporting artists, labels, releases, and catalogue titles through marketing and audience development.

What you will do

• Lead the development and execution of strategies that grow artists’ first-party fan audiences through email and SMS.
• Serve as the UK office point of contact for CRM and audience development, promoting best practices across internal and third-party tools.
• Develop scalable acquisition frameworks, benchmarks, campaign KPIs, case studies, and best-practice guidance across artists, genres, markets, and campaign types.
• Support creative and innovative marketing campaigns and work with Paid Media to deploy digital advertising across Meta, TikTok, Google, Snapchat, Spotify, and other platforms.
• Identify artist and label development opportunities, coordinate internal departments and external services, and build digital and real-world marketing activations.
• Foster fan community relationships, identify campaign challenges, provide solutions, and keep release campaigns on track while balancing label needs and changing priorities.

Requirements

• At least 5 years of experience in audience development, digital marketing, fan acquisition, growth marketing, or a related area within the music industry or a similar field.
• Proven success in campaign development, audience growth, and execution.
• Passion for the music business and an intention to build a career in the industry.
• In-depth understanding of social media platforms and current platform trends and updates.
• Understanding of digital service provider platforms and their use in digital marketing campaigns to improve music consumption and discovery.
• Strong proficiency with analytics tools for tracking and interpreting release performance, trends, and metrics.
• Excellent verbal and written communication skills, including the ability to liaise with artists, labels, internal teams, and external clients.
• Strong project management skills, organization, attention to detail, multitasking ability, and capacity to prioritize multiple campaigns under tight deadlines.

Nice to have

• Basic experience with Photoshop, HTML, and video editing software.
• Familiarity with Google Suite and project management software.

Culture & Benefits

• Vibrant global community and modern office environment.
• Professional growth and development opportunities.
• Opportunities to contribute to social impact, diversity, equity, and inclusion initiatives.
• Private medical cover, pension scheme, life assurance, and income protection.
• Music industry perks and time off over the winter break.