Strategy Director

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. Applicants must have the right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver creative personalisation and measurable growth for leading brands.

What you will do

• Lead end-to-end audience and communications strategy development for Gold and Silver IMC projects and multi-market brands across EMEA.
• Translate consumer insights, market trends, and business objectives into integrated audience, communications, and omnichannel plans.
• Develop communications architectures and ecosystem maps covering paid, owned, and earned channels, content formats, touchpoints, KPIs, messaging, and destinations.
• Coordinate client, creative, media, data, analytics, commerce, and specialist teams while managing briefs, timelines, deliverables, and market alignment.
• Drive innovation, test-and-learn initiatives, customer experience improvements, and the integration of retail and eCommerce strategy.
• Mentor strategic planners, contribute to thought leadership and new business pitches, and support campaign measurement including MMM analyses.

Requirements

• Progressive experience in media planning, communications planning, or strategic planning, including work with multi-market or global clients.
• Experience leading integrated omnichannel communications strategies for major brands, particularly across EMEA.
• Director-level leadership experience, including managing and mentoring strategic planning teams.
• Expertise in audience segmentation, consumer journey mapping, behavioural economics, media research, and translating data into actionable insights.
• Strong understanding of digital and traditional media, ad-tech, programmatic buying, social platforms, emerging channels, retail, and eCommerce.
• Must have the right to work in the United Kingdom.

Nice to have

• Direct experience with Brand Ecosystem Planning and Integrated Marketing Communications frameworks.
• Familiarity with WPP proprietary tools, Audience Catalogue, Connect+ and the wider WPP internal ecosystem.
• Experience with Comscore, Nielsen, MRI, GWI, Microsoft Office, or comparable planning and research tools.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to global hirify.global and WPP networks, professional connections, and development opportunities.
• Inclusive environment supported by employee resource groups and a focus on trust, respect, and belonging.
• Benefits include medical, dental, vision, and group retirement plans, paid time off, partner discounts, and mental health awareness days.