Consultant, Digital Marketing

Location: Hybrid, LON - London, United Kingdom

Company

hirify.global is a property and casualty insurer focused on customers, communities, innovation, and collaboration.

What you will do

• Execute digital and content marketing strategies across social media, email, paid advertising, and social selling to increase awareness, engagement, preference, and demand.
• Track KPIs and campaign performance, develop optimization strategies and tests, and improve engagement, acquisition, and retention.
• Deploy campaigns and social selling programs using in-house and vendor tools, including trafficking, tracking, approvals, and pre-launch testing.
• Research paid media, social, and email performance and recommend improvements to content, targeting, channel mix, cadence, segmentation, personalization, and Salesforce Marketing Cloud journeys.
• Support LinkedIn Sales Navigator coaching and social sharing programs for Field Sales, while partnering with Field Marketing, Communications, Talent Acquisition, and other teams.
• Use marketing technology tools such as Salesforce Marketing Cloud and LiveRamp, serve as a secondary contact for external vendors, and contribute to departmental digital marketing initiatives.

Requirements

• Bachelor’s degree or equivalent experience.
• Digital marketing experience, preferably in the relevant area of specialization.
• Reliable and collaborative approach with effective communication across internal departments and cross-functional teams.
• Experience reporting on campaign results and working with analytical and creative teams.
• Experience working with marketing technology and data.
• Verbal and written communication skills.
• Time and project management skills.

Nice to have

• Email marketing specialization with prior Salesforce Marketing Cloud experience.
• Social media specialization with experience managing organic and/or paid social campaigns.
• Social selling specialization with prior LinkedIn Sales Navigator experience.

Culture & Benefits

• Hybrid workplace in London.
• Private medical insurance with optional dependent cover at the employee’s expense.
• Core employer pension contribution with an increased contribution available when the employee contributes.
• At least 25 days of annual holiday, with the option to purchase additional days up to 35 days total.
• Wellness resources, discounts, caregiving support, and free professional mental health counseling.
• Volunteer and charitable giving support through Matching Gift and Volunteer Rewards programmes.