Senior Marketing Manager - Maternity Cover

Location: Frankfurt am Main, Germany; Frankfurt based.

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Develop and implement Central Europe-specific marketing strategies aligned with local consumer needs and retailer priorities.
• Own product, marketing, assortment execution, and go-to-market plans across the portfolio lifecycle, from introduction to end-of-life.
• Build category understanding by tracking pricing, positioning, competition, market needs, and consumer insights; shape assortment and roadmap recommendations.
• Develop brand positioning, product concepts, pricing input, sales tools, and value propositions to increase marketability and sales.
• Coordinate with global marketing, local sales, retail, social marketing, trade marketing, PR, and internal stakeholders to support in-store and online activation.
• Track KPIs, report performance and insights, identify commercialization obstacles, propose solutions, and optimize ROI and in-market effectiveness.

Requirements

• 8–10 years of marketing and/or category management experience within consumer goods.
• Significant experience in a senior marketing or channel/distribution role, ideally in the Central European retail environment.
• Degree-level education in marketing or an equivalent qualification.
• Strong record of delivering commercially successful marketing campaigns across physical and digital retail channels.
• Proven project management skills and ability to work across functions and geographies.
• Strong analytical capabilities, including performance metrics, ROI, and financial analysis for marketing recommendations.
• Experience leveraging consumer insights to support marketing programs and campaigns.
• Fluent/native German and English; strong written, verbal, presentation, and communication skills.
• Strong PowerPoint and Excel skills; creative thinking, problem-solving, ownership, organization, and ability to work independently in a fast-paced, deadline-driven environment.

Nice to have

• Experience working with consumer electronics retailers.
• Polish language skills.

Culture & Benefits

• Collaborative, proactive, high-energy environment with ownership, personal responsibility, and continuous innovation.
• Health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, and hirify.global product discounts.
• Learning programs supporting personal and professional growth.
• Commitment to diversity, equity, inclusion, authentic participation, and career acceleration.