Head of Go To Market, Operations (Advertising)

Location: Hybrid in Madrid, Spain; Sophia Antipolis is also listed as an available location. Availability to travel is required.

Company

Travel technology organization powering advertising and other solutions across the global travel industry.

What you will do

• Lead the central Advertising Go-To-Market Activation & Programs function, including go-to-market cadence, launch activation, commercial programs, events, materials, and cross-functional execution.
• Partner with Advertising Go-To-Market teams covering Airlines, Hospitality, and Destinations to translate segment strategies into scalable activation plans and sales-facing materials.
• Shape the overarching Advertising business narrative and strategic storyline across leadership presentations, commercial materials, internal updates, event content, and external-facing messages.
• Coordinate launch activation after RTM readiness approval with RTM & Market Readiness, Product, Partnerships & Ecosystem Growth, Customer Growth & Retention, Sales, Marketing, Communications, and Customer Performance.
• Manage and develop the team by setting priorities, coaching team members, building bench strength, and promoting accountability, speed, collaboration, quality, and continuous improvement.

Requirements

• Bachelor’s degree or equivalent professional experience in marketing, business, communications, product marketing, strategy, or a related field.
• Significant experience in go-to-market activation, commercial programs, product marketing, program management, events, sales-facing content, or cross-functional commercial execution.
• Strong understanding of advertising, segment-led go-to-market, travel technology, SaaS products, sales activation, and cross-functional commercial execution.
• English is required.
• Strong project management and team management skills.
• Availability to travel.

Nice to have

• Additional languages.

Culture & Benefits

• Attractive remuneration package including a bonus, pension plan, travel, life and healthcare insurance, lunch and transport allowance, and other benefits.
• Flexible working model supporting different ways of working.
• Learning opportunities through on-the-job training, formal learning activities, and daily interactions with colleagues.
• Supportive, caring, diverse, and inclusive work environment.
• Global business, collaborative culture, and a mission focused on the future of travel.