JAPAC Marketing Operations Lead (AI)

Location: Singapore; hybrid. The role provides practical support during JAPAC working hours.

Company

OpenAI is an AI research and deployment company developing general-purpose artificial intelligence with a focus on safety, responsible deployment, and human needs.

What you will do

• Own the JAPAC marketing operations roadmap and represent regional requirements in global Marketing Operations planning.
• Manage regional marketing technology operations across marketing automation, CRM, event, and webinar platforms, including troubleshooting, integrations, and validation.
• Improve database quality through account and contact acquisition, enrichment, segmentation, opt-in coverage, consent management, and data handling.
• Set up and quality-check campaigns, registration forms, tracking, lead-capture workflows, qualification, routing, and sales handoffs; review untouched MQLs with Sales Operations, AEs, and SDRs.
• Connect acquisition, engagement, nurture, and sales touchpoints; standardize campaign templates, workflows, and quality checks for local market adaptations.
• Establish reporting and attribution for field programs, events, webinars, and ABM; train regional teams, support privacy-compliant execution, and improve automation with AI-enabled workflows.

Requirements

• 10+ years of experience in B2B marketing operations, marketing technology, revenue operations, or a closely related function.
• Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce, plus Adobe Experience Platform and familiarity with event or webinar technology.
• Experience improving database quality, segmentation, lead lifecycle processes, scoring, routing, and marketing-to-sales handoffs.
• Strong analytical skills with experience in campaign reporting, funnel analysis, attribution, and translating findings into operational improvements.
• Experience supporting multiple markets and balancing global standards with regional business requirements.
• Ability to work closely with Marketing, GTM, Sales Operations, and technical teams, influence priorities, and drive work through completion.
• Sound judgment around consent, customer data, privacy, and operational quality.

Nice to have

• Experience supporting JAPAC markets, including local campaign execution and collaboration across languages and time zones.
• Experience with ABM, buying-group engagement, and enterprise, developer, or startup audiences.
• Familiarity with data integrations, APIs, and customer engagement or product-usage signals.
• Practical experience building or improving AI-enabled workflows and automation.

Culture & Benefits

• Work in a hybrid environment based in Singapore.
• Support an inclusive workplace that values diverse perspectives, voices, and experiences.
• Work on AI research and deployment with an emphasis on safety, responsible deployment, and human needs.
• Equal opportunity employment with reasonable accommodations available for applicants with disabilities.