Head of Digital Marketing, APAC

Location: Singapore (on-site) at Millenia Tower; approximately 20–30% international and domestic travel across APAC markets and global meetings.

Company

hirify.global develops products and solutions for healthcare and medical applications.

What you will do

• Define and execute the APAC digital strategy aligned with regional priorities and global objectives.
• Lead digital transformation, governance, operating models, standards, and best practices across APAC markets.
• Build connected customer and patient engagement ecosystems across the ECP and patient lifecycle, including personalization, loyalty, subscription, commerce, and patient engagement initiatives.
• Own the APAC marketing technology and digital platform roadmap, including Salesforce Marketing Cloud, CRM, Cvent, marketing automation, analytics, commerce, and event management integrations.
• Establish measurement frameworks, customer data and marketing intelligence capabilities, executive dashboards, experimentation, testing, and performance optimization.
• Lead the regional digital team, agencies, vendors, stakeholders, websites, digital properties, customer portals, SEO, GEO, UX, conversion optimization, accessibility, privacy, security, and brand compliance.

Requirements

• 12+ years of experience in digital strategy, digital marketing, customer engagement, digital transformation, marketing technology, or related disciplines, including 5+ years leading regional or global digital teams and transformation programs.
• Strong knowledge of digital strategy, digital transformation, customer engagement, and omnichannel marketing.
• Expertise in marketing technology, CRM, marketing automation, analytics, and customer data platforms.
• Deep understanding of web strategy, SEO, GEO, UX optimization, and digital experience management.
• Experience with Salesforce Marketing Cloud, CRM platforms, commerce platforms, and customer engagement technologies.
• Experience implementing AI-enabled marketing and customer engagement solutions.
• Proven success delivering business growth through digital channels and technologies, leading complex cross-functional initiatives across multiple markets, and holding APAC regional leadership responsibilities.
• Experience managing multi-million-dollar digital budgets and technology investments, building digital centers of excellence, and creating scalable operating models.
• Strong commercial acumen, analytical and strategic thinking, problem-solving, stakeholder management, executive communication, organizational change, and agency/vendor management skills.
• Experience in healthcare, medical device, consumer healthcare, or regulated industries.
• Fluent written and verbal English communication skills.
• Bachelor’s Degree in Marketing, Business Administration, Technology, Information Systems, Communications, or a related discipline.

Nice to have

• Additional Asia-Pacific language capability.
• MBA or Master’s Degree in Business, Digital Strategy, Marketing, Technology, or a related field.
• Relevant professional certifications in Digital Marketing, Marketing Technology, Analytics, Product Management, AI, or Customer Experience.

Culture & Benefits

• On-site role based at Millenia Tower in Singapore.
• Approximately 20–30% international and domestic travel across APAC markets and global meetings.
• Participation in regional leadership meetings, market visits, vendor engagements, and global digital transformation programs.
• Collaboration with Commercial, Marketing, IT, Finance, Operations, and Global functions.