Senior Manager, Growth Marketing & MarTech, Asia Pacific (Fintech)

Location: Singapore; hybrid with at least 3 days in the office, with expectations confirmed by the Hiring Manager.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Lead APAC growth marketing strategy across acquisition, engagement, conversion, and retention.
• Build integrated full-funnel programs across paid media, owned channels, CRM, partnerships, and product experiences.
• Define the MarTech roadmap and connect CRM, CDP, DMP, consent, analytics, and media activation capabilities.
• Lead first-party data acquisition, audience segmentation, personalization, suppression, targeting, lookalike modeling, and measurement.
• Build lifecycle and CRM strategies, measurement frameworks, attribution, experimentation, funnel analysis, and performance reporting.
• Establish scalable playbooks, standards, governance, and ways of working across marketing, media, product, data, technology, privacy, legal, and agency teams.

Requirements

• 8–10+ years of experience in growth marketing, performance marketing, digital acquisition, CRM, lifecycle marketing, marketing technology, customer data, or related disciplines.
• Experience building or scaling performance marketing capabilities across multiple channels, markets, or business units.
• Strong working knowledge of campaign architecture, digital media buying, bidding and optimization, conversion tracking, attribution, experimentation, and funnel analytics.
• Practical experience defining and activating first-party data strategies, including consented acquisition, audience creation, segmentation, suppression, personalization, and measurement.
• Hands-on fluency with CRM, DMP, and CDP concepts and workflows, including data ingestion, identity resolution, audience building, activation, and orchestration.
• Experience translating marketing needs into technical requirements and working with product, engineering, data, analytics, privacy, and security stakeholders.
• Experience leading agencies, media partners, technology vendors, and cross-functional teams toward measurable outcomes.
• Experience in a regional or multi-market role, preferably across APAC.

Nice to have

• Experience with web or app analytics, tag management, conversion APIs or server-side data flows, audience matching, and dashboarding.
• Experience in financial services, payments, technology, ecommerce, travel, entertainment, gaming, or scaled consumer brands.

Culture & Benefits

• Hybrid work arrangement requiring at least 3 days in the office.
• Opportunity to work on payments technology serving consumers, merchants, financial institutions, and governments worldwide.
• Cross-functional collaboration across regional marketing, media, product, data, technology, privacy, legal, and agency teams.