VoC Insights Manager

Location: Amsterdam, Netherlands. Balanced office-based working with flexibility to work from home based on team needs and individual circumstances; work from abroad is available for up to 30 days per year.

Salary: EUR 61,600–92,400 annually, plus a performance-based annual incentive.

Company

hirify.global develops home-living products and brands, including air fryers and coffee-making products, with a global team of more than 6,000 people.

What you will do

• Transform consumer signals from ratings and reviews, social media, surveys, contact centers, product returns, service cases, and other touchpoints into reports, insights, and business recommendations.
• Translate strategic business questions into objectives, hypotheses, analytical approaches, and end-to-end consumer insight projects across markets and categories.
• Identify unmet consumer needs, market and category opportunities, emerging trends, competitive threats, and quality, experience, or reputation risks.
• Support product development, renovation, new product introduction, go-to-market, and communication strategies through consumer-driven recommendations, and monitor their implementation and impact.
• Partner with Marketing, Product, R&D, Quality, Consumer Care, Commercial, analytics, and data teams to influence decisions through consumer evidence, data, and storytelling.
• Act as an expert for Voice of Consumer platforms and consumer intelligence tools, improve data accessibility and scalability, and contribute to dashboards, automation, consumer intelligence frameworks, and AI-enabled insight generation.

Requirements

• Bachelor’s or Master’s degree in Marketing, Market Research, Business Administration, Business Analytics, Data Science, Statistics, or a related field.
• At least 5 years of experience in Consumer Insights, Voice of Consumer, Market Research, Analytics, or a related field.
• Experience translating complex datasets into actionable reports with business recommendations and working effectively with cross-functional stakeholders.
• Experience working with both qualitative and quantitative data and translating findings into actionable insights.
• Experience in consumer goods, retail, e-commerce, technology, or another consumer-centric organization.
• Experience with Voice of Consumer platforms, ratings and reviews, social listening, consumer surveys, and analytics tools.
• Knowledge of Power BI, Python, Databricks, or similar analytics tools.
• Strong analytical, storytelling, and insight communication skills.
• Consumer obsession, ownership, curiosity, and a continuous learning mindset.

Nice to have

• Exposure to AI-powered consumer research methodologies and synthetic consumer research.

Culture & Benefits

• Internationally competitive base salary benchmarked against global industry and market leaders, with a performance-based annual incentive program.
• Top-of-market pension scheme with higher-than-average company contributions.
• Work-from-home, commuting, and phone allowances, plus a balanced office-based working model.
• Defined care days, enhanced maternity and paternity leave, and an option to purchase additional leave days annually.
• Bicycle plan, health insurance discount, gym membership discount, and product discounts.
• International, inclusive working culture with learning and career development opportunities and an accessible modern office in Amsterdam.