Senior Manager, Global Consumer & Shopper Insights

Location: Amsterdam, Netherlands

Company

hirify.global is a global tea business serving consumers across brands and markets.

What you will do

• Define and lead the global Consumer & Market Insights strategy and research roadmap.
• Build consumer and shopper understanding to support brand, commercial and innovation decisions.
• Lead qualitative and quantitative research programmes across global markets.
• Manage agency partners, research vendors, syndicated data sources and insight platforms.
• Translate data and research into actionable recommendations for senior stakeholders, including pricing, portfolio, channel and marketing investment decisions.
• Build best practices, tools and capabilities across global Marketing and Sales teams, including adoption of self-service insight and analytics solutions.

Requirements

• Significant Consumer & Market Insights experience within FMCG/CPG.
• Strong expertise in qualitative and quantitative research methodologies.
• Experience with syndicated data, consumer analytics and insight platforms.
• Ability to translate data into commercially relevant recommendations.
• Excellent stakeholder management and influencing skills.
• Strong storytelling skills and the ability to communicate complex findings simply.
• Experience operating across multiple markets and cultures.
• Fluent English.

Culture & Benefits

• Work across global regions, brands and leadership teams.
• Influence business decisions affecting consumers across multiple markets.
• Operate in a globally oriented organisation with cross-functional collaboration.