Global Strategic Marketing Manager (Engineering Adhesives)

Location: Hybrid, Mindelo, Porto, Portugal

Company

hirify.global develops functional coatings, adhesives, and sealants for customers across more than 30 market segments in 150 countries.

What you will do

• Develop and execute global marketing strategies supporting organic growth, innovation commercialization, and customer engagement.
• Lead stewardship and governance of the global brand portfolio and build a content marketing ecosystem for strategic growth markets.
• Drive digital communications transformation using emerging technologies and AI-enabled marketing capabilities.
• Plan and manage integrated campaigns across digital, social media, public relations, events, and customer engagement channels.
• Oversee product launch communications and commercialization support to maximize market adoption.
• Manage marketing planning, budgeting, forecasting, performance measurement, and cross-functional collaboration across global regions and business units.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• At least 8 years of progressive marketing experience, preferably in a B2B manufacturing, industrial, chemical, or specialty materials environment.
• Strong understanding of marketing communications disciplines.
• Proficiency in Flip, BI, and SAP.
• Expertise managing corporate social media accounts, email marketing, influencer marketing, or lead generation programs.
• Proven experience creating and executing growth marketing campaigns.
• Strong analytical skills for analyzing and evaluating marketing campaign effectiveness.
• Ability to work cross-functionally to build consensus and engagement, with effective project management skills for leading multiple diverse projects simultaneously.
• Strong visual, written, and oral communication skills.

Culture & Benefits

• Work in a globally connected environment with international exposure and cross-functional collaboration.
• Opportunity for internal mobility and continuous career development.
• Collaborative workplace culture recognized as a Great Place to Work.
• Work alongside global teams supporting customers across multiple regions and business units.