Senior Brand Marketing Lead (AI)

Location: In-office role based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; Tysons Corner, VA; Philadelphia, PA; or Houston, TX, United States.

Base salary: $91,000–$202,800 annually; incentive-eligible.

Company

hirify.global is a financial services organization focused on delivering customer experiences and meaningful impact in the communities it serves.

What you will do

• Define, build, and evolve a strategic pillar within the hirify.global brand, including positioning, value proposition, narrative, messaging architecture, and audience opportunity.
• Partner with Corporate Responsibility and enterprise stakeholders to translate community investments, programs, partnerships, and outcomes into differentiated brand stories.
• Establish integrated activation models connecting enterprise priorities, proof points, audience needs, cultural context, content, channels, creative platforms, and market-level activation.
• Develop marketing plans, audience strategies, campaign and creative briefs, messaging frameworks, digital experiences, and other activation assets.
• Partner with Corporate Communications, regional leaders, local market teams, and lines of business on earned storytelling, executive visibility, reputation building, and local relevance.
• Guide internal creative teams and external agencies from strategic briefing through execution, using audience insights, performance signals, and AI-enabled capabilities to refine activation and measurement.

Requirements

• 8–10+ years of experience in integrated marketing, brand strategy, brand platform development, content marketing, corporate reputation, or a related discipline.
• Experience building a new brand proposition, strategic platform, marketing capability, or activation model from the ground up.
• Experience developing audience-led positioning, value propositions, narrative and messaging architecture, and integrated activation strategies.
• Ability to connect organizational actions, partnerships, or investments to credible, audience-relevant brand stories and integrated campaigns across owned, paid, social, digital, experiential, local, and internal channels.
• Ability to counsel senior stakeholders, lead complex cross-functional work, and influence decisions without direct authority.
• Experience managing internal creative resources and/or external agency partners from strategy and briefing through execution.
• Demonstrated curiosity and working fluency with AI-enabled marketing tools, with judgment to apply them responsibly.
• Strong writing, editing, narrative-thinking, collaboration, strategic-thinking, problem-solving, and effectiveness-measurement skills.
• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field, or equivalent professional experience. Comparable education, certifications, experience, or military service may be considered in lieu of a degree.

Nice to have

• Experience in community investment marketing, corporate responsibility marketing, purpose-led marketing, financial services, public affairs, or another highly regulated environment.
• Higher-level education such as a master’s degree, PhD, or relevant certifications.

Culture & Benefits

• In-office workplace with an inclusive, supportive culture focused on respect, value, contribution, customer focus, and responsible risk management.
• Benefits may include medical, prescription, dental, vision, life and disability coverage, HSA, 401(k) match, pension, and stock purchase plans.
• Additional benefits may include dependent care, backup child and elder care, adoption, surrogacy and doula reimbursement, educational assistance, and wellness programs.
• Paid time off may include parental leave, up to 11 paid holidays, 9 occasional absence days, and 15–25 vacation days depending on career level and service.

Hiring process

• The opening is generally expected to remain posted for two business days from October 21, 2026, subject to business discretion.
• hirify.global does not provide employment visa sponsorship or participate in STEM OPT for this position.