Optimization Analyst (Insurance)

Location: Hybrid role based in Charlotte, NC; Denver, CO; or Seattle, WA, United States, with office attendance required three days per week. Candidates must be legally authorized to work in the United States. Immigration sponsorship is not available.

Base pay: $85,000–$105,000 annually. Eligible for an annual performance bonus.

Company

hirify.global provides an online consumer experience for comparing and accessing financial and insurance products.

What you will do

• Identify website optimization opportunities through stakeholder collaboration, competitive analysis, and analytics insights.
• Translate opportunities into testing hypotheses and manage the optimization testing roadmap, including priorities, timelines, and stakeholder alignment.
• Estimate the revenue potential of proposed tests with the analytics team and prioritize opportunities based on business goals and expected impact.
• Execute A/B tests across landing pages and web form flows in partnership with creative, front-end development, technical, and analytics teams.
• Monitor funnel and test performance, investigate unusual trends or tracking issues, and apply testing best practices to determine when tests should continue or conclude.
• Prepare test recaps explaining findings, business impact, and recommended next steps to technical and nontechnical partners.

Requirements

• Bachelor’s degree in a relevant field or equivalent practical experience.
• Insurance industry experience.
• 1–2 years of experience in website optimization, digital experimentation, or a related role, including hands-on A/B testing experience.
• Understanding of conversion funnels and how testing can improve the online customer experience.
• Ability to manage a testing roadmap, coordinate timelines, and align stakeholders around priorities.
• Ability to collaborate with creative, front-end development, and analytics teams to launch experiments and translate findings into next steps.

Nice to have

• B2B insurance experience.
• Curiosity about user behavior and a proactive approach to generating optimization ideas through stakeholder conversations and competitive analysis.
• Strong attention to detail in test setup, quality assurance, and reporting, with the ability to organize work and manage competing priorities.
• Clear communication and a collaborative approach to working with multiple partners and explaining test findings to nontechnical audiences.
• Analytical skills, including familiarity with website performance metrics and basic statistical concepts used to evaluate experiments.
• Experience with Tableau, Looker, or Power BI.
• Familiarity with Databricks, Jupyter, or Snowflake, along with basic SQL skills.
• Basic understanding of HTML and JavaScript.

Culture & Benefits

• Collaborative, entrepreneurial, curious, and creative work environment with opportunities to take ownership and try new things.
• Inclusive workplace focused on different perspectives, mutual support, and meaningful impact.
• Medical, dental, and vision insurance.
• 401(k) matching, generous time off, and wellness programs and resources.
• Annual performance bonus eligibility.