Senior Analyst, Digital Analytics-MS NOW

Location: Hybrid, contributing from the New York City office at least three days per week; in-person interviews may be required.

Salary: USD 80,000–100,000 yearly.

Company

hirify.global is a media and entertainment business operating brands across political news, business news and personal finance, golf, sports, and genre entertainment, supported by digital assets and subscription products.

What you will do

• Conduct exploratory and deep-dive analyses using SQL and other analytics tools to identify audience and subscriber trends, opportunities, and behavioral drivers.
• Monitor subscription and digital performance metrics, including acquisition, engagement, content consumption, retention, audience exposure, and video performance.
• Partner with Editorial, Product, Marketing, Engineering, Data Engineering, and Data Science teams to define KPIs, measurement frameworks, and analytical requirements.
• Build, maintain, and evolve dashboards and recurring reporting to support independent stakeholder analysis, data democratization, and governance.
• Develop hypotheses and measurement plans for experiments, analyze results, and provide product recommendations.
• Develop audience segmentation and predictive capabilities, including propensity and personalization models, and communicate findings to audiences including senior leadership.

Requirements

• 3+ years of experience in digital analytics, product analytics, audience insights, or a related field, preferably in a direct-to-consumer, subscription, or digital media business.
• SQL skills and experience working with large, complex datasets and data lake environments.
• Proficiency in Excel, analytical modeling, and detailed quantitative analysis.
• Experience with tools such as Databricks or Snowflake, Adobe Analytics or Google Analytics, Amplitude, Tableau, Looker or Omni, and experimentation platforms.
• Strong analytical and problem-solving skills, including the ability to turn ambiguous business questions into structured analysis and actionable recommendations.
• Strong communication skills and the ability to influence stakeholders and translate complex data into compelling narratives.

Culture & Benefits

• Hybrid work arrangement with a minimum of three office days per week from the NYC office.
• Company-sponsored medical, dental, and vision insurance.
• 401(k), paid leave, and tuition reimbursement.
• Additional benefits and perks are available.

Hiring process

• External candidates may be required to attend an in-person interview with a hirify.global Media employee before a hiring decision.