Director, Talent & Player Marketing – Europe & Middle East

Location: London, England; eligible employees may work remotely one day per week.

Company

The National Basketball Association is a global sports and media organization built around professional basketball leagues, digital platforms, media rights, merchandise and social impact initiatives.

What you will do

• Define and lead the hirify.global's talent strategy across Europe and the Middle East, covering players, legends, creators and cultural figures.
• Manage player marketing and team talent initiatives, including regional operations, travel logistics, activations and associated budgets.
• Lead creator and influencer strategy, identifying talent and managing relationships with creators, celebrities, representatives and agencies.
• Partner with Marketing, Content, Global Partnerships and Global Media Partnerships teams on integrated campaigns, events, content and commercial programmes.
• Develop scalable talent-led opportunities, identify revenue opportunities, and oversee measurement and reporting of audience, partner and business outcomes.
• Advise Consumer Group leadership and represent the hirify.global with agencies, talent representatives, media partners, brands and industry stakeholders.

Requirements

• Deep understanding of the hirify.global ecosystem, including players, teams, basketball culture, sport, entertainment and creators.
• Fluency in English.
• Ability to work independently in a complex and dynamic environment and develop strong internal and external relationships.
• Expertise in project management techniques and their application.
• Team-player attitude, self-motivation and a goal-oriented approach.
• Excellent written, verbal and presentation skills.
• Broad knowledge of event marketing, experiential marketing, media, brand management, promotions, conception through execution and event management.
• Willingness to travel significantly internationally.
• Minimum of 8–10 years of international event, celebrity and marketing experience, including a demonstrated track record of managing European events.
• Bachelor’s degree.

Nice to have

• Additional language skills, particularly French or Spanish.
• Prior experience working for a sports organization and supporting celebrity or athlete events.

Culture & Benefits

• Hybrid work option with remote work available one day per week for eligible employees.
• Opportunity to represent a global sports and media organization across Europe and the Middle East.
• Work involving international events, basketball culture, entertainment, media, creators and commercial partnerships.