Senior Product Marketing Management Fraud

Location: Bucharest, Romania; hybrid working

Company

hirify.global provides payments technology and digital fraud infrastructure for businesses, banks, financial institutions, and fintechs.

What you will do

• Define the multi-year marketing vision, narrative, positioning, messaging, target segments, personas, and packaging for the Fraud offering within the Cybertrust portfolio.
• Monitor fraud-prevention vendors, data-sharing players, AI-native entrants, fraud trends, scams, instant payments fraud, and relevant regulations; create battlecards, objection-handling guides, win/loss insights, and campaign themes.
• Build and manage the annual marketing plan, budget, campaign and event calendar, KPIs, pipeline expectations, and return-on-investment measurement.
• Plan and deliver industry events, user clubs, customer events, webinars, LinkedIn and email campaigns, partnerships, analyst briefings, and award applications.
• Create and maintain case studies, testimonials, brochures, solution briefs, articles, white papers, fraud reports, and executive points of view.
• Maintain Fraud sales materials, build pitch decks and business-case tools, enable Sales and Pre-sales, and track and improve campaign, event, and content performance.

Requirements

• At least 4 years of experience in product marketing, solution marketing, or product strategy in B2B fintech, payments, banking software, or cybersecurity, including senior-level experience.
• At least 4 years of hands-on experience in fraud prevention or financial crime, such as at a fraud or payments vendor, bank, PSP, or consultancy. Understanding of transaction monitoring, risk scoring, scam and APP fraud, and how fraud teams buy and operate is required.
• Track record of building a marketing strategy and converting it into an annual plan with budget ownership and clear KPIs.
• Strong competitive and market analysis skills, including the ability to turn findings into positioning and sales tools.
• Proven delivery across events, webinars, content, and campaigns, with credibility as an author of fraud-related content.
• Ability and experience to use LLM tools in daily work to improve personal productivity.
• Excellent written and spoken English, with the ability to simplify complex topics into clear executive messages.
• Autonomy, ownership, and the ability to prioritise several workstreams in a matrix organisation.

Nice to have

• Familiarity with AI- and machine-learning-based fraud detection and the ability to explain it credibly to buyers.
• Knowledge of European payment regulation, including PSD3 / PSR, Instant Payments Regulation, Verification of Payee, and DORA.
• Existing relationships with analysts, industry media, or anti-fraud associations.
• French or another European language.

Culture & Benefits

• Hybrid working policy with work-from-home and flexible working hours.
• Private medical services.
• 21 vacation days per year.
• Gift vouchers for Christmas and Easter holidays.
• Full access to the Learning platform and extensive training opportunities.
• Work in a global payments technology environment with colleagues across five continents.