Senior Brand Marketing Manager (Kids)

Location: Bucharest, with a hybrid model allowing work from home up to two days per week.

Company

hirify.global is a global toy and branded-goods company focused on inspiring children, families, adults, and fans through play, creativity, and learning.

What you will do

• Shape aligned brand and marketing plans for the current year and the year ahead across Romania, Bulgaria, Israel, and Moldova.
• Coordinate campaigns across three Kids audience groups, passion points, and occasions for children aged 0–12.
• Recommend marketing investments, budget trade-offs, and actions to close gaps against consumer sales ambitions.
• Consolidate marketing assumptions for Demand Planning and maintain budget accountability.
• Connect local priorities with global Kids and intellectual property marketing teams.
• Coach Brand Marketing Managers and strengthen marketing capabilities through data, innovation, and continuous improvement.

Requirements

• Experience leading brand or product management within an established consumer brand, branded-goods, or fast-moving consumer goods business.
• Experience building in-market strategies and annual marketing plans for established consumer brands.
• Experience managing marketing budgets and developing sales forecasts linked to brand or product plans.
• Experience using marketing research and effectiveness measurement to guide investment or campaign decisions.
• Ability to connect strategy, planning, and measurement while maintaining a clear view of the market.
• Objective thinking, clear communication, constructive collaboration, and the ability to influence without formal authority.

Nice to have

• Experience managing brand or marketing plans across multiple countries or markets.
• Experience connecting marketing assumptions with demand-planning inputs.
• Formal people leadership experience.

Culture & Benefits

• Hybrid working model with the option to work from home up to two days per week, subject to role and team arrangements.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources, benefits, community-building opportunities, and a diverse and inclusive workplace.
• Colleague discount from the first day and an eligible bonus scheme.
• Child Safeguarding Background Screening is required for positions with high engagement with children.