Director, Planning (Comms Strategy)

Location: London, United Kingdom; hybrid approach with teams in the office around four days a week.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and WPP Open to deliver creative personalisation and measurable growth for leading brands.

What you will do

• Own the quality, consistency, and rigour of communications planning deliverables across EE, BT, Plusnet, and BT Business.
• Translate portfolio growth strategies into actionable communications ecosystems, including channel roles, full-funnel journeys, and Get/To/By frameworks.
• Develop cultural, consumer, category, and company insights that inform media behaviour, channel choices, investment weights, and creative formats.
• Shape executive-ready strategic narratives by simplifying complex media systems, technical mechanics, and multi-brand considerations.
• Partner with creative agencies and BT strategists to align creative platforms, media architectures, and integrated campaign playbooks.
• Mentor, manage, and coach planners while embedding planning toolkits, insight methodologies, training, and strategic best practices.

Requirements

• Senior experience in communications strategy/planning, connections planning, or integrated strategy within a top-tier media or creative agency.
• Exceptional ability to turn complex, technical, and data-dense inputs into high-impact stories for CMOs and marketing directors.
• Demonstrated ability to identify provocative, emotionally resonant human truths and cultural tensions that unlock creative media solutions.
• Experience working with senior creative agency strategy leads, including the diplomacy, creative vocabulary, and collaboration skills required to shape work jointly.
• Consumer communications experience combined with the agility to address B2B and account-based planning across SMEs, corporate, and public-sector audiences.
• Ability to mentor and develop planners, raise team morale, and build a culture of strategic excellence.

Culture & Benefits

• Open, inclusive environment built on trust, respect, collaboration, and professional development.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities in marketing and advertising.
• Employee resource groups, in-office team events, thought-leadership sessions, and milestone celebrations.
• Competitive medical, group retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.
• Accommodation and flexibility can be discussed during the interview process.