Category Leader - Food Protection, Greater China & Korea

Location: Hong Kong or Guangzhou; hybrid work with 3 days on-site and 2 days working from home. Travel approximately 15–30% across Greater China and Korea is required.

Company

hirify.global is a consumer brands company focused on growth, consumer impact, and inclusive, values-based collaboration.

What you will do

• Set the Food Protection category vision, strategic priorities, annual growth plans, and market growth agenda across Greater China and Korea.
• Define portfolio, pricing, channel, and investment choices to deliver sales, market share, margin, and brand health objectives.
• Identify growth spaces and lead innovation and renovation roadmaps from opportunity identification through commercialization and post-launch evaluation.
• Lead cross-functional teams across R&D, Sales, Supply Chain, Finance, Regulatory, and Legal to deliver launches on time and against value-creation targets.
• Develop insight-led brand and commercial assets, including claims, messaging frameworks, visual systems, product content, and selling stories.
• Align local markets, agencies, e-commerce, activation teams, and regional or global partners to drive awareness, conversion, loyalty, and profitable growth.

Requirements

• 8–10 years of progressive experience in category leadership, brand management, innovation, portfolio strategy, or commercial marketing within FMCG or consumer goods, including experience leading complex regional or multi-market agendas.
• Experience setting category or brand growth strategies and translating consumer, shopper, customer, competitor, and market insights into portfolio, channel, pricing, and investment choices.
• Demonstrated success leading innovation and renovation from opportunity identification and proposition development through commercialization and post-launch evaluation.
• Experience developing differentiated brand and commercial assets, including claims, messaging frameworks, visual systems, product content, and selling stories.
• Experience leading cross-functional teams and influencing senior stakeholders in a regional, multi-market, or highly matrixed organization.
• Strong knowledge of category and brand strategy, portfolio architecture, consumer and shopper insight, innovation development, positioning, value proposition, pricing, and integrated demand creation.
• Strong commercial and financial acumen, including interpretation of category, sales, market share, brand health, customer, margin, and ROI data.
• Strong program and project leadership covering governance, prioritization, business cases, milestone management, risk resolution, stakeholder alignment, launch readiness, and post-launch learning.
• Strategic thinking, influence leadership, stakeholder alignment, people leadership, communication, storytelling, ownership, judgment, and execution discipline.
• Bachelor’s degree required, preferably in Marketing, Business Administration, Commerce, Economics, Communications, or a related discipline.
• Fluent business English is required.
• The role must be located in Hong Kong or Guangzhou, with willingness to travel across Greater China and Korea.
• Comfort working across time zones and in a fast-paced regional matrix with multiple markets and stakeholders.

Nice to have

• Direct people-management experience.
• MBA or equivalent postgraduate qualification.
• Mandarin Chinese.
• Cantonese language capability.

Culture & Benefits

• Inclusive, values-based culture focused on respect, participation, professional growth, and personal well-being.
• Competitive compensation and health benefits supporting physical and mental well-being.
• Flexible work environment depending on the role and location.
• Meaningful learning and development opportunities.
• Half-day Fridays depending on location.
• International benefits programs, including a generous 401(k) program in the US and similar programs in other locations.