Manager, Brand Management, Schweppes

Location: Shanghai, China. Travel required: 0%–25%. Relocation is not provided.

Company

hirify.global is a global beverage company focused on refreshing the world and making a difference through inclusive, growth-oriented business practices.

What you will do

• Develop and execute Schweppes brand growth strategies, business plans, and innovations across mainland China, Hong Kong, and Taiwan.
• Develop competition defense strategies covering brand differentiation, user-base expansion, innovation, channel activation, and business growth opportunities.
• Plan and execute brand initiatives and marketing calendars covering products, packages, communications, and promotional activities.
• Lead collaboration with internal and external cross-functional teams, business stakeholders, and agency partners.
• Develop marketing communications plans and manage the marketing budget in line with brand strategy and productivity guidelines.
• Conduct brand diagnosis, holistic business analysis, performance tracking for profit and sales volume, and brand research.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business.
• 4+ years of experience in brand or product marketing in FMCG, including new product development and strategy development.
• Consumer-centric mindset, strategic thinking, and a strong understanding of consumer insights.
• End-to-end experience, quality experience in social media and e-commerce, and customer engagement experience.
• Strong project management, interpersonal, leadership, and communication skills.
• Ability to analyze complex market and consumer environments and formulate independent recommendations.
• Collaboration, teamwork, a positive attitude, sense of responsibility, and passion for delivering results.

Culture & Benefits

• Access to global learning platforms, coaching, and mentoring through the Leadership & Development process.
• Inclusive culture that encourages employees to use their voices and support others.
• International exposure through collaboration with multicultural teams and participation in global projects.
• Growth mindset, continuous learning, and emphasis on curious, empowered, inclusive, and agile behaviors.