Associate Director, Product Marketing (Life Insurance)

Location: Hunghom, Kowloon, Hong Kong

Company

hirify.global helps clients achieve lifetime financial security and live healthier lives through life insurance and financial services.

What you will do

• Develop product value propositions aligned with product features, benefits, target audiences, and launch objectives.
• Lead integrated go-to-market strategies for new product launches and major product initiatives across target segments, messages, channels, communications, and launch activation.
• Coordinate cross-functional stakeholders and distribution channels to ensure cohesive execution.
• Develop client, distributor, and digital product marketing content, including brochures, leaflets, presentations, website content, and sales-support materials.
• Monitor client needs, market trends, competitor propositions, and distribution feedback, translating insights into recommendations.
• Coach and develop team members to strengthen team knowledge and capabilities.

Requirements

• Bachelor's degree in Business, Marketing, Finance, or a related discipline.
• At least 10 years of relevant experience in life insurance, including strong experience in product marketing, product proposition, distribution marketing, or related fields.
• Strong understanding of life insurance products, client needs, distribution dynamics, sales processes, and the competitive landscape in Hong Kong.
• Experience developing product positioning, value propositions, sales stories, and go-to-market strategies.
• Strong commercial acumen and ability to translate complex product features into simple, compelling client and distributor propositions.
• Excellent stakeholder management and influencing skills, including effective collaboration with senior management, distribution teams, and cross-functional stakeholders.
• Strong project leadership, with the ability to manage multiple product launches and initiatives concurrently, prioritize resources, and deliver under tight timelines.
• Excellent presentation, written, and verbal communication skills in English and Chinese; proficiency in Mandarin is required.

Culture & Benefits

• Five-day work week.
• Attractive salary.
• MPF, group life insurance, and group medical insurance.
• Career development opportunities.
• Values include caring, authenticity, boldness, inspiration, and impact.