Principal Designer (AI)

Location: New York, United States

Base salary: $182,800–$335,200 USD annually, plus potential stock-based compensation, variable compensation, and commissions.

Company

hirify.global is a global technology company and independent digital advertising platform helping advertisers reach audiences across streaming TV, podcasts, mobile apps, news, and the open internet.

What you will do

• Own and evolve the Digital Playbook, including design foundations, style guidelines, component anatomy, and scalable product and brand guidance.
• Partner with Product, Product Marketing, Brand, Core Platform Evolution, Engineering, and Data Science to align product language, platform direction, and implementation.
• Define a modern design system and lead hands-on, high-fidelity design of foundational elements from concept through specification and adoption.
• Integrate brand expression, product design, and storytelling while presenting vision and direction to senior leadership.
• Establish AI-native design workflows, standards, and practices for exploration, prototyping, craft, and design-to-build handoff.
• Set the visual and interaction craft standard, provide critique and direction, mentor designers, and represent the company’s design perspective in the broader design community.

Requirements

• Bachelor’s degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience; a Master’s degree is preferred.
• 10+ years of product design or UX design experience, including work on enterprise-grade or data-rich applications.
• 4+ years leading high-impact design initiatives or strategic projects across teams or product areas.
• Proven experience owning or evolving a design language, style guide, design system, or playbook adopted at scale.
• Strong visual and interaction design skills, with a portfolio demonstrating high craft standards, clarity, and user-centered problem solving; include a viewable link or access instructions with the resume.
• Experience integrating brand and product and partnering with Product Marketing and Brand teams.
• Deep, hands-on fluency with AI tools for design exploration, prototyping, and workflow, with examples of changing how a team works.
• Strong command of Figma and modern prototyping tools for fast, high-fidelity exploration at multiple levels of fidelity.
• Experience partnering with design technologists or engineers to connect design foundations to implementation.
• Exceptional communication, storytelling, executive presence, and experience presenting vision and direction to senior leadership.
• Experience working cross-functionally and influencing outcomes through collaboration, systems thinking, and storytelling.
• Ability to navigate ambiguity and drive clarity and alignment in complex, fast-moving environments.

Nice to have

• Familiarity with designing AI-powered experiences, including trust, explainability, and error-handling patterns.
• Familiarity with advertising technology, programmatic platforms, or campaign optimization tools.
• Published thought leadership, talks, or case studies on design systems, design modernization, or AI-enabled design practice.

Culture & Benefits

• Inclusive environment that welcomes diverse perspectives, curiosity, and continuous learning.
• Comprehensive medical, dental, and vision healthcare with premiums paid in full for employees and dependents.
• 401(k) retirement plan with company match, disability coverage, life insurance, and well-being benefits.
• Tuition reimbursement, parental leave, sick time, vacation of up to 120 hours in the first year and 160 hours thereafter, and approximately 13 paid holidays annually.
• Potential stock-based compensation and an Employee Stock Purchase Plan with discounted company stock.