Senior Product Marketing Manager for Platform (AI)

Location: Remote - USA

Salary: Zone A $173K–$230K annually; Zone B $152K–$200K annually. Equity and bonus offered.

Company

hirify.global is a blockchain data platform powered by deep blockchain data and AI, helping organizations investigate illicit activity, manage risk exposure, and develop market solutions using blockchain intelligence.

What you will do

• Define and evolve the positioning and value story for the hirify.global platform as a whole, including differentiated messaging for go-to-market teams.
• Own competitive positioning by framing the category and translating market movements into actionable guidance for deal teams.
• Build lifecycle campaigns for onboarding, activation, expansion and renewal in partnership with demand generation, Product and Sales Strategy.
• Identify cross-sell and upsell patterns across segments and develop expansion plays covering triggers, messaging, proof points and seller assets.
• Lead go-to-market planning for portfolio-wide launches and create strategic content such as first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays.
• Use churn, win-loss data, field feedback and competitive signals to improve positioning and measure business health.

Requirements

• 8+ years of experience in product, solutions, industry, or B2B enterprise technology marketing.
• Experience building a new proposition, segment or business line from nothing, without an existing playbook.
• Experience developing positioning that changes how customers and sellers understand a problem and connects multiple capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes while owning the messaging and mechanics.
• Exceptional writing and editorial judgment, including crisp headlines, persuasive narratives, practical sales content and executive-level messaging.
• Ability to drive ambiguous, multi-stakeholder work across Product, Sales, technical and revenue teams, and senior leaders.

Nice to have

• Experience with blockchain, digital assets or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption- or usage-based pricing and packaging.

Culture & Benefits

• Remote work in the USA.
• Equity and bonus offered.
• AI tools, workflows and space to experiment, with an expectation of developing AI capabilities and taking ownership of output quality.
• Collaborative work across Product, Sales, Marketing & Communications, Customer Outcomes, GTM Solutions & Readiness and segment teams.
• Commitment to diversity, inclusion and accessible interview accommodations.