Data-Driven Marketing Manager (Web3)

Location: Hybrid in New York, United States.

Company

hirify.global provides digital asset decisioning, crypto data, and blockchain intelligence for compliance, risk management, intelligence operations, and blockchain infrastructure.

What you will do

• Plan, execute, and measure integrated multi-channel B2B campaigns from brief through pipeline generation across financial institutions, PSPs, crypto natives, and government.
• Manage industry memberships and associations end to end, including selection, relationship management, and measurable return.
• Build newsletters and nurture programmes, own the social calendar, and develop content that moves audiences through the buyer journey.
• Partner with Field Marketing, Creative, Events, and Content teams to adapt campaigns, support global events and webinars, and develop high-performing assets.
• Explore new channels, creative approaches, tools, and AI practices while using marketing analytics to improve campaign ROI and audience engagement.

Requirements

• Proven experience planning and executing integrated B2B campaigns with measurable pipeline impact.
• Strong working knowledge of HubSpot or an equivalent marketing automation platform.
• Experience managing industry partnerships or memberships with a commercial focus.
• Solid understanding of LinkedIn, X, Reddit, and similar B2B channels, including organic and paid activity.
• Experience in a regulated sector, fintech, or crypto environment, or a strong demonstrable interest in the space.
• Excellent written communication that is clear, direct, and adapted to the channel.
• Previous experience or knowledge of the crypto space or a regulated sector.
• Ability to use data for decision-making, think in buyer journeys, work at pace without losing quality, and take ownership of outcomes.

Culture & Benefits

• Hybrid working with the option to work from almost anywhere for up to 90 days per year.
• £500 remote working budget for home-office setup.
• £1,000 annual Learning & Development budget.
• 25 days of annual leave plus bank holidays and an additional birthday day.
• Enhanced parental leave, private health insurance, mental health support, life assurance, and Cycle to Work Scheme.
• Commitment to diversity, inclusion, equity, psychological safety, and an environment that welcomes challenge and creative thinking.