Senior Director, Paid Search (AI Search)

Location: Hybrid in New York, Florida, New Jersey, Texas, or California, USA. Employees based in or near the New York HQ are expected to work hybrid with weekly in-office time.

Company

hirify.global is a growth marketing firm combining performance media, creative services, data infrastructure, and the Shadow AI commerce layer for e-commerce, media, DTC, and social commerce clients.

What you will do

• Own the multi-year vision, strategy, performance, and commercial health of the Paid Search practice across traditional search, Shopping, YouTube, Microsoft Advertising, and emerging AI search.
• Partner with Paid Media leadership on OKRs, annual planning, budgeting, headcount, practice growth, margin, hiring, and service offering development.
• Build and lead a team of 6+ Associate Directors, Paid Search Managers, and Specialists, including coaching, succession planning, org design, hiring, career paths, and performance reviews.
• Serve as executive sponsor for strategic client relationships, lead business reviews and annual planning, and manage high-stakes escalations and retention strategy.
• Set standards for campaign architecture, bidding, optimization, testing, Shopping, Performance Max, Merchant Center, creative alignment, and measurement across 15+ accounts with $3M–$10M+ in aggregate monthly spend.
• Lead AI search experimentation, platform partnerships, external thought leadership, and collaboration with Shadow’s product team on AI and agentic tooling.

Requirements

• 10+ years of paid media advertising experience, including 8+ years specializing in Paid Search and Google.
• 5+ years leading paid search teams, including 3+ years managing managers and experience leading teams of 6+.
• Experience building or scaling a paid search practice or department, including org design, hiring, processes, and service delivery standards.
• Experience owning or directly influencing a practice or department P&L, including revenue, margin, utilization, and pricing.
• Experience overseeing paid search portfolios with $3M+ in aggregate monthly spend and personally scaling Google Ads accounts beyond $1M USD per month while maintaining or improving efficiency.
• Executive presence with CMOs, founders, and internal leadership, including strategic presentations and complex stakeholder management.
• Expert-level Google Ads knowledge covering Shopping, Performance Max, and YouTube, plus deep familiarity with Microsoft Advertising and emerging AI search advertising.
• Mastery of the e-commerce marketing funnel, performance metrics including CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM, and measurement approaches including incrementality and brand search cannibalization testing.
• Strong portfolio-level budget forecasting, spend projection modeling, data-driven decision-making, and exceptional written and verbal communication skills.

Culture & Benefits

• Fast-paced, high-accountability environment emphasizing autonomy, ownership, rigor, candor, and outcomes.
• Remote-first culture; hybrid weekly office attendance applies to employees based in or near New York or Lisbon. Hub locations include Brazil and Spain.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match, profit-sharing opportunities, and flexible parental leave.
• Interdisciplinary growth opportunities across business, design, technology, and innovation.