Regional Marketing Manager (APAC)

Location: Remote; position located in Australia, with Thailand listed as an additional location. Applicants must already be authorized to work in the position's location without visa sponsorship.

Company

hirify.global develops a hospitality software platform used by hotels and hotel groups across more than 150 countries, with AI-powered solutions and integrations across the hotel technology ecosystem.

What you will do

• Own regional marketing strategy and execution across APAC, prioritizing programs and investment across Australia, New Zealand, Thailand, and wider Southeast Asia.
• Lead local and regional events from objectives, audience definition, budgeting, promotion, registration, and Sales coordination through onsite execution, follow-up, and measurement.
• Regionalize global campaigns, webinars, research reports, content campaigns, and product-led initiatives for APAC audiences.
• Develop market-specific growth programs through relevant channels, industry associations, partnerships, and ambassador programs.
• Contribute to global and marquee APAC tradeshows by defining objectives, target audiences, activations, Sales alignment, and follow-up.
• Collaborate with Sales, Product Marketing, Content, Events, Partnerships, Demand Generation, and Marketing Operations to measure performance and improve future programs.

Requirements

• Experience in field marketing, integrated marketing, regional marketing, campaign marketing, or a similar B2B marketing role.
• Hands-on experience managing local and regional events, including budgets, promotion, logistics, onsite execution, and post-event follow-up.
• Experience developing marketing programs across multiple countries or markets, ideally in Asia Pacific and Australia/New Zealand.
• Strong project management, communication, writing, and messaging skills.
• Experience collaborating cross-functionally with Sales and global marketing teams.
• Performance mindset with the ability to analyze results and optimize programs and investment.
• Fluency with AI as a daily marketing planning and execution tool, using it to improve quality and scale output without replacing strategic thinking.
• Comfort working in a remote, global environment with distributed teams and stakeholders across time zones.
• Near-native English fluency at C1 or C2 level.

Nice to have

• Fluency in Thai.
• Experience in hospitality, travel technology, hotel technology, SaaS, or B2B software.
• Experience marketing to hoteliers across Australia, Thailand, Southeast Asia, or other APAC markets.
• Familiarity with regional hospitality communities, industry associations, events, and partner ecosystems.
• Experience with partner marketing, ambassador programs, or regional webinars.
• Experience with Salesforce, Pardot/Marketing Cloud Account Engagement, HubSpot, Marketo, or similar marketing automation and CRM systems.

Culture & Benefits

• Remote-first and remote-always work environment.
• PTO in accordance with local labor requirements.
• Fully paid parental leave.
• Home office stipend based on country of residence.
• Professional development through hirify.global University, manager training, upskilling, and knowledge transfer.
• Inclusive global team spanning more than 40 countries and speaking more than 30 languages.