Senior Director, Paid Search and Partner / Affiliate Marketing

Location: Hybrid, with three days per week in the office in New York, NY, Bethesda, MD, or Chicago, IL. The role is limited to the United States. hirify.global will not sponsor a new applicant for employment authorization.

Annual salary: $195,000–$315,000.

Company

hirify.global is a large United States auto insurer and Berkshire Hathaway company serving millions of customers through a multi-product insurance portfolio.

What you will do

• Set the multi-year performance marketing strategy and roadmap across paid search, AI paid search, affiliates and aggregators, and lead generation.
• Lead an organization of in-house practitioners and agency partners, including team structure, leadership development, budget allocation, and vendor relationships.
• Own channel performance, partner selection, commercial terms, lead quality, cost per acquisition, forecasting, pacing, and in-market optimization.
• Build segmentation, targeting, personalization, landing page, URL mapping, media, affiliate, and ad-copy optimization programs.
• Develop high-velocity A/B and multivariate testing, measurement, attribution, incrementality, LTV, CAC, and ROAS capabilities.
• Partner with data science, analytics, IT, brand, and creative teams and present performance insights and strategic recommendations to senior and executive leadership.

Requirements

• 15+ years of digital marketing experience, including significant time leading performance marketing teams and managing large budgets across search, affiliate, and lead generation channels.
• End-to-end ownership of paid search, AI paid search, affiliates and aggregators, lead generation, budgets, results, and teams.
• Experience leading leaders and managing a hybrid model of in-house teams and agency partners.
• Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking, where acquiring and retaining customers is central to the business.
• Technical depth across major advertising platform algorithms, ad products, optimization levers, biddable search media, and AI-driven search and answer-engine advertising; working knowledge of affiliate, aggregator, and lead-generation partner models.
• Experience with audience development and activation using 1P, 2P, and 3P data, martech and adtech platforms, SEM bid management, affiliate and partner tracking, lead management and routing tools, and the data privacy landscape.
• Experience using analytical models such as MMM to forecast spend and inform attribution.
• Demonstrated executive communication, strategic positioning, performance reporting, feedback incorporation, and accountability for results.
• Hands-on comfort with AI tools such as Claude and Copilot and AI-driven bidding, targeting, and creative decisioning.
• Ability to manage multiple priorities and resources in a fast-paced, growth-oriented organization while improving cross-functional processes.

Nice to have

• Insurance or other regulated financial services marketing experience.
• Experience managing a multi-product or multi-line portfolio with competing acquisition goals.
• Experience building first-party data and attribution capabilities with data science teams.
• Experience leading an in-housing effort or restructuring an agency model.
• Experience with incrementality testing methods such as geo-holdouts and conversion lift alongside MMM.

Culture & Benefits

• Inclusive, collaborative culture focused on integrity, shared success, action, and belonging.
• Personalized development programs, industry-leading training, certifications, mentorship, and coaching.
• 401(k) plan vested from day one with a 6% match, performance and recognition incentives, and tuition assistance.
• Mental healthcare, fertility and adoption assistance, and benefits supporting physical, mental, emotional, and financial well-being.
• hirify.global Flex program offering up to four weeks of remote work per year.