Senior Growth Marketing Manager (AI)

Location: Remote US; remote-first, with a hybrid requirement for candidates based in San Francisco.

Annual compensation ranges from $105,000 to $195,000 USD depending on geographical tier, with exact compensation varying by skills, experience, and location.

Company

hirify.global operates a veterinary staffing platform connecting veterinarians, technicians, and assistants with animal hospitals for relief work and hiring opportunities.

What you will do

• Shape the hospital growth strategy with the GM and product, setting acquisition, activation, reactivation, expansion, CAC, and payback goals.
• Own the hospital growth budget, channel mix, acquisition campaigns, targeting, lead scoring, routing, and field handoff rules.
• Lead B2B lead generation, account-based campaigns, paid search and social, direct mail, referrals, sponsorships, partnerships, SEO, AEO, events, webinars, and company-wide campaign support.
• Own the CRO backlog, testing roadmap, first-fill playbook, sign-up and first-shift experience, A/B tests, onboarding, activation, and incentive strategy.
• Build reactivation and expansion programs for dormant, churned, unfilled-shift, and existing hospitals.
• Own measurement for acquisition cost, cohort activation, fill rates, LTV, payback, attribution, holdouts, and channel performance; report results and reallocate investment.

Requirements

• Experience in full-funnel growth or performance marketing for small businesses, ideally at a marketplace or vertical SaaS company, with ownership of a budget and channel mix.
• Experience owning outcomes beyond clicks, such as activation, first purchase, or retained customers, and using CAC, payback, and LTV to change spend.
• Hands-on experience with paid search and social, sponsorships, partnerships, referrals, and direct mail; experience with account-based campaigns is a bonus.
• Ability to diagnose customer activation and conversion problems and improve conversion by addressing hirify.globalt causes.
• Experience partnering with sales or account teams on lead scoring, routing, handoffs, and performance evaluation.
• Ability to allocate spend by geography and understand demand and supply dynamics in a two-sided marketplace.
• Ability to design controlled tests, establish attribution and holdouts, analyze data independently, interpret negative results, and report findings to leadership.
• Understanding of small business owners' and practice managers' decision-making, with strong written communication and briefing skills.
• Ability to align sales, product, product marketing, lifecycle, pricing, and data teams without formal authority; comfort with ambiguity and building programs from scratch.
• AI fluency, including using AI to scale personal output and assessing where agents can replace manual outreach.

Nice to have

• Experience in veterinary medicine, healthcare, marketplaces, or staffing.

Culture & Benefits

• Remote-first work model, with hybrid work for employees based in San Francisco.
• Permanent full-time employees in the US receive home-office, continuing-education, and monthly-wellness stipends.
• US employees receive comprehensive health benefits, a company-covered base medical plan, optional premium plans, 401(k), unlimited paid time off, and paid maternity, paternity, and reproductive-care leave.
• Canadian employees receive health benefits through Rippling EOR, RRSPs and TFSAs through Wealthsimple, unlimited paid time off, and paid maternity, paternity, and reproductive-care leave.
• Domestic travel opportunities include regional team-building events; the company emphasizes measurable impact, customer problem-solving, understanding, urgency, and continuous improvement.