Head of Web Strategy and Services

Location: Vancouver, BC, Canada; office-centric hybrid schedule with standard in-office days on Monday, Tuesday, and Thursday. Working from home on Wednesdays is generally available; Friday arrangements depend on the work and partner teams.

Base salary: $210,000–$250,000 CAD.

Company

Asana is a platform for human and AI collaboration used by millions of teams worldwide to achieve important goals.

What you will do

• Set a customer-journey-led vision for asana.com across new visitors, trial users, enterprise customers, and key personas.
• Own web conversion and sales-pipeline performance through measurement frameworks, analytics, and experimentation.
• Build and prioritize the global web roadmap using user research, analytics, experimentation, and stakeholder input.
• Establish planning, intake, prioritization, release, quality, and governance processes for rapid website delivery.
• Drive an AI-first web operations model across content workflows, QA, localization, and data analysis.
• Oversee CMS architecture, site performance, reliability, Core Web Vitals, operating costs, web engineering, and localization delivery.

Requirements

• Curiosity about AI tools and emerging technologies, with willingness to learn and use them to improve productivity, collaboration, or decision-making.
• Proven web or digital strategy leadership experience for complex, multi-product B2B SaaS websites, with measurable impact on conversion rates and sales pipeline.
• People leadership experience managing multidisciplinary or technical teams, including web platform engineers, developers, and agency partners.
• Strong fluency in modern web architecture, CMS platforms, site performance, Core Web Vitals, and technical delivery workflows.
• Deep grounding in user journeys, persona-based messaging, and customer research, using experimentation and web analytics to guide priorities.
• Experience scaling international web experiences and localization strategies across multiple global regions.
• Collaborative leadership skills, including influencing cross-functional leaders, balancing competing organizational inputs, and advocating for user experience.

Culture & Benefits

• Office-centric hybrid work model with location-specific flexibility.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans.
• In-office culinary options and equitable benefits that may vary by role, country, and local regulations.