Growth Marketing Manager (AI/SEO)

Location: Hybrid in Toronto or Waterloo, Ontario, Canada

Salary: $100,000–$150,000 CAD annual base salary

Company

hirify.global develops sensing technology used in 24 countries. Silvie is its consumer product: a wall-mounted sensor that detects falls and tracks sleep, health, and wellness without cameras, wearables, or pendants.

What you will do

• Own search growth, including SEO and AI search optimization, so Silvie appears in answers to family safety questions.
• Plan, launch, and optimize paid advertising across Meta, Google, and new channels, including targeting, creative tests, budgets, bids, and CAC.
• Build organic social content and creator programs with the Brand team.
• Run landing page, offer, and checkout experiments to improve conversion and generate orders.
• Track CAC, conversion, and channel ROI weekly and allocate budget based on performance.
• Work with the Head of Brand and Marketing and the product team on brand, website, and funnel execution.

Requirements

• Hands-on experience growing a consumer or DTC brand across SEO, paid advertising, and social media.
• Experience running campaigns, creating content, and analyzing the numbers behind performance.
• Ability to evaluate advertising creative and explain why it works.
• Ability to make decisions with limited data and adapt based on results.
• Willingness to execute channel work directly rather than only managing agencies or specializing in one channel.

Culture & Benefits

• Hands-on founding growth role with significant ownership and direct access to leadership, including the CEO.
• Principles include rigorous testing, direct communication, follow-through, and measurable impact.
• The role is expected to grow into leading a dedicated growth team.
• Hybrid work in Toronto or Waterloo.
• Health, dental, and vision benefits, plus a Silvie sensor for parents.
• Inclusive and accessible workplace with accommodation available during the hiring process.

Hiring process

• Typically includes an initial interview, a short case, and a final in-person interview with the CEO and team members.
• The process may be adjusted depending on the role; AI tools may be used with human input and manual review.