Growth & Lifecycle Marketing Specialist (eCommerce)

Location: Balkans, Europe; fully remote

Salary: €1,300–€1,600 net per month, depending on experience and execution level

Company

hirify.global is a digital experience partner for ambitious eCommerce brands, delivering enterprise-level digital ecosystems powered by AI, technology, and global talent.

What you will do

• Build and manage customer journeys, including welcome series and win-back campaigns, across email, SMS, and other channels.
• Use purchase behavior and site activity to deliver automated, personalized messages.
• Run A/B tests across offers, designs, messaging, landing pages, emails, ads, and channels to improve performance.
• Run Google and Meta paid advertising and optimize conversions into paying and repeat customers.
• Track customer value, retention, and other business metrics, then present actionable next steps to clients and leads.
• Review and configure client email platforms and marketing technology, improve deliverability, resolve technical issues, and provide quality control and feedback on junior team members’ work.

Requirements

• Proven eCommerce experience driving retention, customer lifetime value, and revenue growth through lifecycle marketing and digital acquisition.
• Experience with lifecycle tools such as Klaviyo, Bloomreach, Customer.io, or Mailchimp, including complex data integrations, dynamic personalization, and deliverability health.
• Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
• Proven experience running and scaling A/B tests across emails, landing pages, and ads.
• Ability to turn high-level business goals into actionable lifecycle roadmaps without step-by-step guidance.
• Excellent client-facing and English communication skills, including presenting strategies to stakeholders and collaborating with creative, tech, and media teams.

Nice to have

• Experience with AI tools, especially Claude.

Culture & Benefits

• Fully remote work within the Balkans and a diverse multinational team.
• Monthly net salary of €1,300–€1,600, depending on experience and execution level.
• Opportunity to gain stock options within the company.
• Hardware upgrade support, core health insurance coverage, and sports bonuses.
• Online and onsite events, with a focus on learning, drive, honesty, quality, and innovation.

Hiring process

• Application screening.
• Interview with the Hiring Manager.
• Interview followed by a job offer.