CRM Manager (Fintech)

Location: City of London, United Kingdom; hybrid work with three days in the office. Fixed-term contract for 9 months, with possible extension.

Company

hirify.global is a FTSE 100 fintech operating across five continents, serving more than 1.4 million customers and handling billions of dollars in transactions.

What you will do

• Own the CRM acquisition roadmap and execute a scalable lifecycle programme focused on new customer conversion and first trades.
• Deliver, scale and optimise Refer a Friend, promotional incentive and welcome incentive programmes in line with CRM best practices, creative standards and compliance requirements.
• Design and pilot lead-generation initiatives and personalised multi-channel customer journeys across email, push, in-app and SMS.
• Establish reporting and measurement frameworks covering activation, conversion, experimentation, control groups and incrementality.
• Collaborate with Marketing, Commercial, Product, Creative, MarTech, Analytics and Compliance teams on acquisition and seasonal go-to-market initiatives.
• Mentor a CRM Executive, create scalable playbooks and improve the team’s strategic and operational effectiveness; curiosity with AI is required.

Requirements

• Excellent knowledge of CRM and demonstrable experience in CRM-related roles.
• Proven record of driving activation and conversion in a data-led environment.
• Experience designing and scaling campaigns and automated customer journeys with a customer-first approach.
• Comfortable working with experimentation, control groups and incrementality.
• Strong stakeholder management, ownership, attention to detail and ability to deliver accurately at pace.
• Self-starting, hands-on execution style with focus on overall business impact.
• Technical proficiency with enterprise CRM platforms, including strong knowledge of Braze and Liquid.

Nice to have

• Experience in product-driven technology companies, fintech or high-frequency digital products.
• Proficiency in HTML and CSS.
• Experience with SQL and analytical tools such as Looker and Google Analytics.
• Finance industry experience.

Culture & Benefits

• Hybrid working with three days in the office.
• Competitive salary and a flexible benefits package worth 12% on top of salary.
• Private medical cover, life insurance and gym membership contribution.
• 28 total days off including 25 days’ holiday, a birthday day and two volunteering days, with the option to buy or sell holiday days.
• Global and local onboarding, enhanced parental pay and leave, mentorship, volunteering, networks, committees, awards, sports and social clubs.