Director, Media Operations France (Digital Media)

Location: France, Paris; city/city area: Issy Les Moulineaux. Travel required: 00%–25%. Relocation is not provided.

Company

Build media operations and integrated marketing programs for Coca-Cola brands within a global consumer beverage company.

What you will do

• Translate operating unit connection strategies into integrated media plans and localized media calendars.
• Align media activation priorities with frontline marketing teams, area directors, competitive intelligence, and brand objectives.
• Coordinate media planning and buying with procurement and external agencies, including negotiations and productivity improvements.
• Monitor budgets, agency shifts, invoices, purchase orders, and spend approvals; report budget evolution and corrective actions.
• Optimize brand and channel media allocation across social, digital, and other consumer touchpoints while ensuring compliance with the Responsible Marketing Policy.
• Strengthen KPI, ROI, measurement, digital-tool, and real-time social amplification practices while sharing global best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent practical experience is accepted.
• 8+ years of experience in media planning, media strategy, and activation, including negotiation and performance analytics.
• Experience managing media agency relationships and activating across multiple channels, including social and digital platforms.
• Deep understanding of changing media landscapes, data-driven targeting, and content personalization.
• Ability to manage and report large, complex budgets with precision and accountability.
• Fluency in French is required; proficiency in English is required for cross-regional collaboration.
• Strong collaboration skills and experience working in cross-functional, multi-market teams to deliver integrated plans.
• High digital fluency with analytics, planning tools, and emerging media technologies.
• Ability to build alignment and influence stakeholders through clarity and insight without formal authority.

Nice to have

• Prior agency or media vendor experience.
• Familiarity with on-the-ground marketing practices.

Culture & Benefits

• Exposure to integrated marketing practices connecting brands with consumers across diverse touchpoints.
• Opportunities to lead complex media projects across multiple campaigns and stakeholders.
• Access to advanced measurement tools and performance methodologies.
• Collaborative environment combining global best practices with local relevance and continuous learning.
• Inclusive, curious, empowered, and agile working culture.