Director, Media & Connections (FMCG)

Location: France, Paris / Issy Les Moulineaux. Travel required: 00%–25%. Relocation is not provided.

Company

hirify.global is a global beverage company managing multiple consumer brands through its marketing organization, hirify.global system, and bottling partners.

What you will do

• Lead the end-to-end media and consumer connections strategy for all brands and categories in France, translating global and Europe Operating Unit frameworks into locally relevant plans.
• Oversee media investment planning and allocation across TV, OOH, digital, video, social, search, retail media, and emerging channels, including budgeting, purchase orders, invoice validation, and performance reviews.
• Manage senior relationships with media agencies, global platforms, vendors, and partners, setting briefs, governance, KPIs, and accountability for buying performance, viewability, attention, and brand safety.
• Integrate media plans with brand, creative, shopper, commercial, revenue growth management, customer activation, and bottler priorities.
• Lead measurement and analytics using marketing mix modeling, brand lift, attention metrics, platform data, econometrics, and competitive analysis to drive closed-loop marketing and ROI improvement.
• Lead, coach, and develop Senior Managers and Managers while representing France in Europe Operating Unit forums and sharing media best practices across markets.

Requirements

• Bachelor’s degree.
• 8–12 years of media, digital, IMX, or connections leadership experience in FMCG, an agency, or a major advertiser.
• Proven expertise in media planning and buying across offline and digital channels.
• Deep understanding of data-driven marketing, programmatic, social, search, retail media, and platform innovation.
• Strong experience leading agencies, media audits, and performance frameworks.
• Experience managing media budgets and delivering ROI-driven optimization.
• Strong analytical skills and comfort working with complex data sources, dashboards, and research.
• Ability to influence cross-functional partners and bottler stakeholders.
• Strong communication, leadership, and strategic storytelling skills.
• Fluency in French and English.

Nice to have

• Proficiency in another European language.

Culture & Benefits

• Strategic ownership of the media agenda for a major market in the Europe Operating Unit.
• Collaboration across brands, commercial, IMX, creative, insights, revenue growth management, and bottling partners.
• Opportunity to pilot modern media, data, and platform innovation in a high-visibility market.
• Development toward Senior Director and Europe Operating Unit IMX leadership roles.
• Inclusive, curious, empowered, agile, and continuous-learning culture.