Marketing Manager - DACH (Cybersecurity)

Location: Paris, Stoïk Headquarters; being based in Munich or Paris is a plus. The role covers the DACH markets: Germany and Austria. The final hiring stage includes an in-person meeting in Paris.

Company

A European cybersecurity insurance product company expanding across European markets and helping insurance brokers and SME and mid-market leaders address cyber risk.

What you will do

• Build the DACH field marketing strategy through audience interviews, competitive intelligence, and analysis of market feedback from brokers, IT service providers, and SME and mid-market leaders.
• Adapt global positioning and messaging to local market needs and create a measurable multichannel content strategy.
• Manage the editorial calendar, LinkedIn and other social media activity, community management, visual briefs, and local content production.
• Lead local press relations, translate and adapt press materials, and manage relationships with local press agencies.
• Design email campaigns, newsletters, webinars, events, customer stories, professional association partnerships, and awards applications.
• Measure reach, engagement, and generated leads, then iterate marketing activities based on performance.

Requirements

• At least 4 years of experience as a Marketing Manager or in Content Marketing in a B2B technology environment, ideally within a fast-growing scale-up.
• Fluent German at native or bilingual level and professional English are required.
• Proven B2B community management and social media experience, with a strong affinity for LinkedIn.
• Strong command of content marketing and external communications, including adapting and operationally rolling out global messages for a local market from A to Z.
• Strong positioning and messaging skills, with the ability to make complex value propositions clear, engaging, and differentiated.
• Excellent writing skills and the ability to explain technical subjects such as cyber risk and insurance without oversimplifying them.
• Autonomous, rigorous, results-driven working style combining strategic vision with hands-on execution.
• Ability to collaborate cross-functionally with sales, cyber, product, and design teams and work in English with counterparts across European markets.

Nice to have

• Dutch and French language skills.
• Being based in Munich or Paris.

Culture & Benefits

• Ultra-dynamic environment with strong growth and international expansion.
• High degree of autonomy in organizing day-to-day work.
• Opportunity to build a new market presence and contribute to a meaningful product.
• Attractive compensation package with BSPCE stock options.
• Great offices.

Hiring process

• 30-minute video introduction with the Talent Acquisition Manager.
• 30-minute video interview with the Hiring Manager, followed by a 45-minute video business case interview with marketing leadership and a regional Marketing Manager.
• 30-minute video call with the DACH Country Manager, followed by an in-person meeting with the team and founders in Paris.