Marketing Data Analyst

We're looking for an experienced Marketing Data Analyst to strengthen our analytics team and help turn data into insights that drive smarter decisions, improve channel performance, and optimize marketing investments.

About the team

Our analytics team helps the business make smarter, data-driven decisions. We focus on:

• Optimizing marketing budgets and channel mix to maximize efficiency
• Building dashboards and analytical tools for decision-making, ROI forecasting, and strategic planning
• Designing and analyzing experiments to measure channel performance and incrementality
• Developing alerting systems to monitor spend, efficiency changes, and data quality
• Supporting budget planning, marketing strategy, and market research

Why join us

• Real business impact: your work directly influences ROI and growth
• Access to advanced AI tools (Cursor, ChatGPT, Gemini, Claude)
• Strong analyst community and cross-team knowledge sharing
• Matrix structure: your manager is also an analyst
• Transparent growth path and structured onboarding
• Open culture with minimal bureaucracy

Responsibilities

• Evaluate the effectiveness of existing and new advertising channels (Google Ads, Meta Ads, etc.)
• Set up and improve monitoring of statistical anomalies in metrics
• Improve long-term payback prediction models
• Generate hypotheses to improve acquisition, product feeds, ad creatives, channel split, targets, etc.
• Conduct data studies to uncover insights
• Write ETL pipelines (data marts, alerts, and predictions)
• Ask "why" and "what problem are we solving"

Requirements

• Experience in data analysis and in marketing analytics
• Understanding of marketing KPIs, attribution models, and the problems ad platforms solve
• Knowledge of mathematical statistics and experience applying it
• Ability to write complex SQL queries
• Data analysis skills in Python
• Ability to choose the right evaluation approach: analytics, research, or use of external data
• Ability to solve non-trivial problems under incomplete data
• Attention to detail and ability to see any task through to completion
• Good English verbal and written communication skills (B2+)

Preferred

• Experience running A/B, geo, and other types of experiments
• Experience in econometrics

Benefits

• Compensation package:**base salary and performance-based bonuses- **Relocation support:**full assistance for a smooth relocation for employees and their families to Lisbon, Portugal- **Office-first:**flexible hours with the possibility to work remotely 52 days per year- **Care and wellbeing:**health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave- **AI-first approach:**licenses and access to a wide range of AI tools- **Team and growth:**collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional training, and English and Portuguese courses- **Community and engagement:**annual team building activities, knowledge-sharing workshops, and a strong sense of teamwork

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