Director, Product (Family Building Navigation)

Location: Remote; candidates must be authorized to work in the United States without visa sponsorship. Employees reporting into the New York office have flex days with 3 days per week in the office.

Annual salary for NYC-based applicants: $170,000–$185,000 USD, plus bonus and equity.

Company

hirify.global provides fertility, family building, women’s health, concierge support, clinical networks, coaching, education, and digital health tools for employers, health plans, and benefit purchasers.

What you will do

• Define the vision, strategy, investment portfolio, roadmap, and measurable outcomes for Family Building Navigation.
• Improve member journeys across needs identification, benefit discovery, guidance, referrals, enrollment, and sustained engagement.
• Design the balance between self-service, personalization, proactive outreach, and one-to-one guidance, including seamless cross-channel handoffs.
• Shape service workflows, routing, case management, service tools, automation, and team enablement with Clinical and Service Experience leaders.
• Define client implementation capabilities and tooling for configuring benefit information and coordinating navigation.
• Align Product, Engineering, Design, Digital Member Experience, Clinical, Service Experience, Client Experience, Commercial, Finance, and Operations teams around priorities, dependencies, risks, and outcomes.
• Use research, feedback, operational insight, experimentation, market context, and performance data to prioritize capabilities and develop business cases.
• Monitor navigation success, enrollment conversion, engagement, satisfaction, service effectiveness, operational efficiency, and business value; communicate tradeoffs and recommendations to senior leaders.

Requirements

• 10+ years of product management or closely related experience, including significant leadership of product strategy, roadmaps, and delivery in digital health, employer-sponsored benefits, care navigation, or another complex service-enabled environment.
• Ownership of a product area or portfolio with accountability for vision, investment priorities, cross-functional execution, and measurable customer and business outcomes.
• Experience designing scalable navigation or engagement experiences combining digital capabilities with personalized human support.
• Experience improving complex, multi-step customer or member journeys covering discovery, needs identification, benefit understanding, referral, outreach, enrollment, and ongoing engagement.
• Experience shaping workflows and tools for human-assisted services, including routing, case management, proactive outreach, service-team enablement, and operational automation.
• Strong judgment about when self-service and automation are appropriate and when human interaction is essential for understanding, trust, and follow-through.
• Ability to turn ambiguous opportunities into strategy, explicit tradeoffs, actionable priorities, and measurable results.
• Strong analytical and commercial judgment involving conversion, service capacity, cost to serve, client value, and business impact.
• Ability to influence technical, clinical, operational, client-facing, and commercial teams without direct authority, plus executive-level communication skills.
• Deep empathy for members navigating sensitive health and family-building decisions, with commitment to inclusive, accessible, and trustworthy experiences.
• Authorization to work in the United States without sponsorship now or in the future.

Culture & Benefits

• Family-friendly benefits including paid family and parental leave, fertility and family-building support, adoption support, and family and pet care funds.
• Health, dental, vision, life insurance, menopause and midlife care, and mental health and wellness support.
• Paid vacation, sick leave, personal days, summer flex time, and flex days for employees reporting to the New York office.
• Company equity, bonus program, and 401(k) with company match.
• Legal and financial advice, learning and development programs, social events, volunteer opportunities, and donation matching.