Sr. Product Marketing Manager, Medscape AI/AdTech (Hybrid, NJ)

Location: Hybrid, three days per week at the Newark, New Jersey office.

Salary: $95,000–$105,000 per year; discretionary company bonus eligibility.

Company

hirify.global's Medscape division develops physician portals and mobile applications that provide healthcare professionals with clinical references, medical information, continuing medical education, and peer communication.

What you will do

• Own go-to-market strategy, positioning, messaging, sales enablement, and lifecycle management for Medscape AI.
• Lead launches, packaging, and positioning for ad tech products and platform enhancements across audience, targeting, programmatic, and measurement capabilities.
• Translate product value propositions and technical capabilities into sales materials, positioning packages, and presentation assets.
• Coordinate product innovations, enhancements, and custom offerings with Product, Editorial, Ad Operations, Implementation, Sales, Production, Client Services, and Marketing Solutions.
• Develop unified product narratives, packaging, positioning, workflows, and reporting for the alignment of Medscape and PulsePoint.
• Analyze performance, run audience, targeting, and creative tests, and optimize engagement, conversion, yield, campaign ROI, capacity, utilization, and operational workflows.

Requirements

• Bachelor’s degree or equivalent experience and 5+ years of experience in product marketing, digital strategy, or brand management within ad tech, digital media, publishing, or pharma marketing.
• Working knowledge of the ad tech ecosystem, including ad serving, programmatic platforms, DMP, DSP, SSP, audience targeting, and measurement frameworks, with the ability to explain technical capabilities in clear, client-ready terms.
• Experience managing new product rollouts, writing technical and business requirements, and leading cross-functional teams from alignment through post-launch analysis.
• Ability to design, scale, and optimize cross-functional workflows, including across organizations undergoing integration.
• Exceptional communication and presentation skills.
• High proficiency in Microsoft Office, specifically Excel, and familiarity with Tableau, DMP/DSP/SSP platforms, and ad servers.

Nice to have

• Experience marketing or launching AI-enabled or data-driven products.
• Familiarity with generative AI tools such as ChatGPT, Claude, Microsoft Copilot, or Gemini.

Culture & Benefits

• Hybrid work arrangement with three office days per week.
• Health insurance including medical, dental, and vision coverage.
• Paid time off, including vacation, sick leave, and flexible holiday days.
• 401(k) retirement plan with employer matching.
• Life and disability insurance, Employee Assistance Program, and applicable commuter or transit benefits.