Specialist Marketing & Communications (Healthcare)

Location: Remote role based out of Charlotte, NC, with regular presence at area facilities for content capture; local, regional, national, and market travel required, including community, partner, sports partnership, and system-wide events. Some evening, weekend, and outside-normal-hours work is required.

Pay range: $30.70–$46.05 per hour.

Company

Advocate Health is a large nonprofit integrated health system operating hospitals and care locations across the United States, with hirify.global among its healthcare brands.

What you will do

• Execute the social media strategy across Facebook, Twitter, Instagram, Pinterest, and other platforms to inform stakeholders, increase engagement, maintain reputation, and promote the healthcare system.
• Create daily branded posts, educational and engaging video content, infographics, photography, and other platform-specific materials.
• Travel to facilities, community initiatives, partner events, sports partnership events, and other locations to capture evergreen and timely content and provide live social media support.
• Monitor social channels, respond to comments, reviews, questions, and concerns, and execute reputation management activities with internal stakeholders.
• Maintain monthly editorial calendars and provide weekday coverage, with additional evening and weekend support as needed.
• Prepare timely social media reports and monthly or ad hoc dashboards, contribute to strategic planning, and coordinate content promotion with operations and system teams.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, advertising, or another business-related field, or a bachelor’s degree combined with relevant experience.
• Typically 3 years of experience managing social media platforms day to day.
• Proficiency with media editing tools such as Adobe, CapCut, and Canva, and the ability to use a phone to capture photography and video content.
• Proficiency with social media management and analytics tools, Microsoft Office products, and familiarity with WordPress.
• Ability to develop social media strategies and tactics and communicate recommendations to external communications leadership under the guidance of social media leadership.
• Strong written, oral, interpersonal, and relationship-development communication skills, including the ability to create persuasive content for different media and platforms.
• Ability to work independently in a self-directed, deadline-driven environment; manage timelines; prioritize accurately; and complete tasks within short timeframes.
• Ability to collaborate with clinicians, management, executives, patients, families, associates, and other stakeholders; think critically; synthesize complex information; and create clarity for decision-making.
• Proactive, organized, detail-oriented, strategically minded, adaptable to ambiguity and change, and able to work effectively in a fast-paced team environment.

Culture & Benefits

• Full-time role with benefits eligibility and a 40-hour work week.
• Paid time off, medical, dental, vision, life, short-term and long-term disability benefits, and flexible spending accounts.
• Family benefits including adoption assistance and paid parental leave.
• Defined contribution retirement plans with employer match and other financial wellness programs.
• Educational assistance and career development programs.
• Premium pay, incentive pay for select positions, and potential annual performance-based increases.