social mediaanalyticsemployer brandingcontent strategystakeholder managementthought leadershipeditorial strategyexecutive communications
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Зарплата не указанаШирокая зона задачСамостоятельная рольМасштаб компанииТри дня в офисе
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Hirify AI/Оригинал
TL;DR
Senior Social Media Specialist (B2B Professional Services): Leading executive, employer brand, and enterprise social media strategies for Marsh with an accent on thought leadership, platform-native storytelling, and stakeholder collaboration. Focus on translating complex business priorities into compelling content, building scalable social media frameworks, and activating major partnerships and events across priority audiences.
Location: Hybrid role based in Marsh offices in Atlanta, Georgia; Louisville, Kentucky; Austin, Texas; Urbandale, Iowa; Pittsburgh, Pennsylvania; or Milwaukee, Wisconsin, United States. At least three days per week must be worked in the office.
Company
Marsh is a global professional services organization focused on risk, reinsurance and capital, people and investments, and management consulting, serving clients in 130 countries.
What you will do
Lead Marsh’s executive social media program in partnership with Executive Communications, Marketing, and key stakeholders.
Develop tailored social media strategies and thought leadership content for business CEOs and selected Executive Committee members.
Translate business priorities and leadership perspectives into compelling, platform-native storytelling, editorial calendars, and content plans.
Build scalable frameworks, playbooks, standards, templates, and best practices for social media leaders across businesses and regions.
Lead the employer brand social media strategy, showcasing culture, colleagues, and careers in partnership with Talent Acquisition.
Develop integrated social media activation plans for major enterprise initiatives, partnerships, and events, including the World Economic Forum Annual Meeting, Marsh Rising Professionals Forum, and Perspectives to Thrive symposium.
Requirements
5–7 years of experience developing and delivering social media strategies within a global B2B or professional services organization.
Experience leading executive social media and thought leadership programs, including direct work with senior executives.
Excellent writing and editing skills, including the ability to translate complex business topics into compelling content and reflect distinct leadership voices.
Excellent stakeholder management skills, with the ability to influence, build trust, and align priorities across a complex, matrixed organization.
Strong editorial judgment, strategic thinking, and analytical capabilities, including turning performance insights into actionable recommendations.
Nice to have
Track record of building executive social media programs that deliver meaningful engagement with priority audiences.
Experience shaping social media brand expression across a global organization and developing standards, templates, and playbooks.
Experience connecting executive, corporate, and employer brand storytelling into coordinated enterprise programs.
Experience turning major partnerships and flagship events into sustained social media engagement.
Experience setting strategic direction for others and building capabilities across business and regional teams.
Strong creative perspective, including the ability to assess emerging formats and platform developments and apply them in a B2B environment.
Culture & Benefits
Professional development opportunities, interesting work, and supportive leaders.
Vibrant and inclusive culture with opportunities to create solutions and have an impact for colleagues, clients, and communities.
Career opportunities, benefits, and rewards supporting employee well-being.
Hybrid work with remote flexibility and regular in-office collaboration, connections, and professional development.
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