Product Manager – Web Onboarding (Digital Health)

Location: Vilnius; hybrid model with 3 days per week in the office

Salary: €4,600–€6,500 gross per month

Company

hirify.global is a global consumer digital health company building an AI-powered, privacy-first and clinically backed female health platform.

What you will do

• Own the product roadmap for web onboarding and acquisition funnels, improving conversion, revenue and customer lifetime value.
• Build and launch new funnel experiences from scratch, including landing pages, onboarding flows, paywalls and checkout.
• Lead monetization strategy across pricing, subscription plans, promotional offers and paywall experiences.
• Drive a high-velocity experimentation roadmap using A/B testing, customer insights and performance data.
• Partner with User Acquisition and Growth Marketing on Meta, Google, TikTok and other paid acquisition channels.
• Lead a cross-functional product squad with Design, Engineering and Analytics while collaborating with Product, Payments, Marketing and Legal.

Requirements

• Proven B2C product management experience, ideally in a high-growth consumer subscription, e-commerce or digital product business.
• Hands-on experience building and optimizing web acquisition or onboarding funnels, with measurable improvements in conversion and business impact.
• Strong understanding of product growth and monetization, including conversion optimization, pricing, paywalls, subscriptions and customer lifetime value.
• Experience developing new funnel experiences from opportunity identification and hypothesis definition through launch, measurement and iteration.
• Strong understanding of paid user acquisition and how Meta, Google and TikTok interact with landing pages, onboarding and conversion performance.
• Hands-on experience with A/B testing, funnel analytics, experimentation and interpreting performance metrics for product decisions.
• Strong commercial acumen covering acquisition economics, revenue optimization, customer acquisition costs and lifetime value.
• Excellent prioritization and problem-solving skills, including decision-making under uncertainty and balancing competing initiatives.
• Strong cross-functional collaboration skills with Engineering, Design, Analytics and Marketing, plus a proactive, entrepreneurial and ownership-driven mindset.

Culture & Benefits

• Mission-led, product-driven environment focused on ownership, fast execution, constructive debate and high-quality craft.
• Competitive salary with annual reviews and an opportunity to participate in a performance incentive scheme.
• Paid holiday, sick leave and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Professional growth through impactful work and learning support, plus a five-week fully paid sabbatical at the five-year Floversary.
• Flo Premium for friends and family, along with health, pension and wellbeing benefits.