Growth Product Manager (AI)

Location: Remote; Bulgaria, Estonia, Latvia, Lithuania, or Romania

Company

hirify.global is a global wellness technology company building and scaling subscription-based wellness apps, including Muscle Booster, Yoga-Go, and WalkFit.

What you will do

• Own the performance and experimentation roadmap for acquisition funnels and prioritize high-impact growth opportunities.
• Translate ambiguous growth challenges into strategies, hypotheses, and experimentation plans.
• Design and lead experiments across pricing, personalization, monetization, and new funnel architectures.
• Analyze funnel performance, downstream monetization, LTV, root causes, and broader business impact.
• Develop innovative acquisition experiences using audience psychology, user research, emerging trends, and creative experimentation.
• Lead cross-functional initiatives with design, engineering, analytics, acquisition, content, and product teams; use AI and automation to improve research, ideation, and experimentation.

Requirements

• 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles, with a demonstrated record of measurable business impact.
• Advanced experimentation expertise, including A/B testing methodology, statistical concepts, and complex experiment design.
• Strong analytical and commercial judgment, connecting conversion performance with monetization, LTV, and broader business outcomes.
• Deep understanding of UX, audience psychology, user research, and conversion optimization.
• Ability to independently navigate ambiguous problems, develop strategies, and drive complex initiatives from ideation through execution.
• Strong cross-functional leadership and stakeholder management skills, including influencing decisions and leading without formal authority.
• Creative and innovative mindset with the ability to challenge conventional approaches and develop original growth ideas.
• English proficiency at B2+ level.

Culture & Benefits

• Remote contract role available from Bulgaria, Estonia, Latvia, Lithuania, or Romania.
• Work within a global wellness technology company with 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK.
• Contribute to apps used by more than 25.5 million people worldwide.

Hiring process

• Recruiter call.
• Meeting with a team member.
• Skills assessment followed by leadership interviews.